In this module you will learn how to communicate your mobilising support message in a strategic way. We will zoom in on positioning, profiling your audience and active listening. Afterwards, you can choose to follow the course on practical communication skills, to directly apply your learnings.
When you have formulated a mobilising support plan, skills such as AUDIENCE PROFILING, POSITIONING AND active listening are needed to be successful in communicating your message.
Tools
Certification
After finishing this module and passing a brief exam, you can download an accredited NCOI University of Applied Science (Netherlands).
You will learn to make a distinction between positioning and delivering a message. Profiling your audience, active listening and choosing the right frame are skills to position your mobilising support initiative in the right way. Through writing, presenting and negotiating you deliver your message effectively.
At the end of this module you are able to choose the right audience for each message, to listen better to what is (not) being said. Also, you have chosen the right frame for your initiative, for example by talking about rights instead of needs.
