Branding refers to the process of creating and maintaining an identity through an unique name, logo, colour, message etc. It is crucial to present an organisation, program or event in a consistent and recognisable manner to stakeholders and the general public.
This toolkit is useful when an organisation:
In eight steps this toolkit will guide you in creating or recreating the brand for your organisation. Here you’ll find a step-by-step guide, tools, examples and other resources for branding.
Know how: