}
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Change Management
Step 5: Communicate your reasons for change
Create a compelling message outlining:
the market changes
the status quo scenario: what happens if you do NOT change?
the vision for the organisation after the change
Communicate all change messages consistently across the organisation: all emails, speeches, newsletters etcetera should paint the same picture.
Keep explaining the reasons for change. Not everyone will listen, remember and believe it the first time. Repeat your reasons again and again.
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