Ejemplo de recaudación de fondos local:
Auction of calves and bingo
Características principales
Método de recaudación de fondos | Rural/urbano | Resultado financiero neto (€) | ROI | Inversión de tiempo |
Organización | Associação da Escola da Família Agropecuaria de Macaúbas |
Tipo | Social human rights; education |
Idoneidad | Poco experimentada |
País | Brasil |
Fondos necesarios para | A project to improve the school garden of the Escola da Familiá Agropecuaria de Macaubas |
Período de acción | 22nd February 2013 - 22nd April 2013 |
Donaciones en especie recaudadas | Calves and other items (not specified) |
Tipos de donaciones | One-off donations in kind; regular donations |
Tipos de donantes | Individual farmers; neighbours and relatives of students |
Resumen
The municipality of Macaúbas in the state of Bahia, in the North-East of Brazil, has nearly 50,000 inhabitants. Here, the Escola Família Agrícola de Macaúbas runs a school on animal husbandry for youth from a rural background. The Association wanted to improve the school garden. To raise funds, it trained teachers, students and their relatives to visit farmers and ask them for a contribution in kind. Some of the donations received, like calves, were sold at an auction. Other donations became the prizes to be won in a bingo.Consejos y lecciones aprendidas
1. Do a brainstorm to map the potential for donations in kind.
2. If volunteers or staff are going to visit potential donors, prepare them by giving them a thorough briefing on the project and the fundraising action. For any fundraising action to work, all involved must believe in the relevance of the action.
3. Consider doing an elevator pitch with them.
4. If, like in this case, students (children and youth) are involved, make sure you have the support of their relatives.
Evaluación de Wilde Ganzen Foundation
This is a good example how an association in a rural area can mobilise donations in kind and use these in fundraising activities like auctions and bingos. Wisely, beneficiaries were mobilised and trained to visit potential local donors. Thus, without making any expenditures, the necessary money could be raised.
Detalles
Objetivos
1. To raise funds for the improvement of the school garden.
2. To get new donors on board for more regular contributions to the school.
Donantes meta
1. Land owners of the community.
2. Community members (including family and neighbors) and farm owners from neighbouring communities.
Resultados
Costo/beneficio | Moneda nacional (R$) | Euro |
Cantidad total recaudada | 4,680 | 1,548 |
(-) Cantidad total invertida | 0 | 0 |
Cantidad neta | 4,680 | 1,548 |
Comentarios del resultado
As everyone in the community and surrounding ones was mobilised and excited about the actions, the organisation was able, through a one-off activity, to mobilise the support of committed people in a long-term relationship. As a side effect, awareness was raised about the importance of the school for the community.
Descripción del trabajo preparatorio
First, preparatory meetings were held. Thus, 20 teachers and students were mobilised to visit the farmers in the area. They were invited to give donations in kind. This process took 90 days. Some famers donated calves, other farmers gave other items.
Descripción de la implementación
There was an auction of the donated animals and items in the premises of the association. Other auctions were held in neighbouring communities. The same for Bingo's.