}

Recaudación local de fondos ejemplos:
Fashion show and crowdfunding

Características principales

Método de recaudación de fondos

Crowdfunding
Fashion show
Fundraising with corporations

Rural/urbano

Urban

Resultado financiero neto (€)

1,435

ROI

7.0

Inversión de tiempo

2 months

Organización CAMAPET - Cooperativa de Coleta Seletiva Processamento de Plástico e Proteção Ambiental
Sitio web http://www.facebook.com/camapet
Tipo NGO
Idoneidad More experienced
País Brazil
Fondos necesarios para The work of CAMAPET
Período de acción September - November 2011
Donaciones en especie recaudadas

n.a.

Tipos de donaciones

Crowdfunding, individual donations

Tipos de donantes

Clients of LucrOn, anyone with access to the internet

Resumen

The action was a result of the partnership between CESE and the group purchasing website LucrOn. CAMAPET was the organisation that benefitted through online donations. LucrOn clients could donate up to R$ 5 and CESE would double this amount as part of the Action for Children programme. The campaign was launched with a fashion show, in which the garbage collectors modelled recycled jewelry produced by them. The event brought a lot of visibility and media attention, also because a famous artist proved to be willing to act as the campaign´s ambassador. He recorded a video message asking for donations, which was broadcasted at the event. For those with no access to the internet, there was an offline mobilisation, collecting small amounts of money one-by-one.

Consejos y lecciones aprendidas

Fundraising campaigns gain value and therefore tend to have better results, if you can link it to a celebrity.
The organisation must create ways to participate for the community where the project is based.
If the fundraising action is a campaign, there must be actions planned throughout the entire campaign to keep up the rhythm.
For events it is important to have volunteers and make partnerships, in order to reduce the final costs.

Evaluación de Wilde Ganzen Foundation

This is a well-designed and very innovative campaign to give visibility to CAMAPET and at the same time encourage solidarity and donations, through an online campaign and an event, supported by a famous artist acting as ambassador.

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