Ejemplo de recaudación de fondos local:
Gala dinner and auction

Características principales

Método de recaudación de fondos
Venta/subasta, exhibición o concurso de arte, Té, almuerzo o cena de caridad, Movilización de recursos con donantes principales


Resultado financiero neto (€)


Inversión de tiempo
Two months

Artwork by eminent women artists on display during the event
Some of the guests enjoying the art on offer
Auction items and brands
OrganizaciónSmile Foundation India
Sitio webhttp://www.smilefoundationindia.org/
IdoneidadMás experimentada
Fondos necesarios paraProgramme for girl children
Período de acciónApril 2014
Donaciones en especie recaudadasYes
Tipos de donacionesProceeds of auction, sponsorships
Tipos de donantesHNI´s from Chennai


On this occasion Smile co-operated with the Park Hyatt Hotel in Chennai. Together they organised a charity gala dinner, to which they invited the city´s HNI´s (High Net Individuals) for an evening of entertainment and fun to enable fundraising for Smile´s programme for girl children. The funds were raised by means of an auction. The auction catalogue mentioned a series of ´unique products and experiences´, donated by different luxury brands. For instance: Audi India donated a customized experience in their sports car.

Consejos y lecciones aprendidas

1. Try to keep to the planned schedule. In this case the construction of an art installation delayed proceedings by almost an hour, after which the pianist took until 9.45 PM to finish his performance. Then everybody left for dinner. Fortunately those really interested in the auction came back after dinner.
2. It is best to limit games and entertainment to 30 minutes. In that way you can finish the auction before going off to dinner.
3. Everyone is looking for a bargain. So don´t go for too expensive products and items.
4. Couture is mostly not a good idea as it is very personal and usually expensive.
5. Post media coverage could have been better and should have been more focussed.

Evaluación de Wilde Ganzen Foundation

This is a very good example of event fundraising, that did not only bring in money. The event also created a lot of visibility and led to opportunities for long-term associations with various of the participating brands, and also to new ideas for fundraising events with their co-operation.
Another strong point was that Smile sent thank-you cards to all the buyers and added them to their regional donor database.


1. As this was a pilot, a modest goal of INR 500.000 was set.
2. Visibility for brand partners and Smile.

Donantes meta
Local HNI´s in Chennai.


Costo/beneficioMoneda nacional (INR)Euro
Cantidad total recaudada839,0009,984
(-) Cantidad total invertida84,4201,005
Cantidad neta754,5808,979

Detalles contables
Income from:
sponsorship      Rs 400.000
art                      Rs   20.000
auction              Rs 209.000

Descripción del trabajo preparatorio
1. Sourcing sponsors. Smile did a small survey of brands which were currently spending in the market through advertising in local events the last 6 months. Realtors emerged as the primary spenders/sponsors. So much of the efforts were directed at them.
2. Sourcing hospitality partner.
3. Sourcing collectibles for the auction.
4. Creatives for the evening.
5. Curating art for the event (minimal).
6. Planning the event flow.
7. Sourcing the right entertainment for the evening.
8. Research and collecting data for the right Master of Ceremonies/Auctioneer. It was important to get someone charming and fun to engage the audience.
9. Working on the guest list. Smile partnered with a brand called Arts Illustrated - a luxury arts magazine. Part of their deliverables for the evening was to ensure attendance of their clients/customers.
10. Networking at the right venues to form collaborations.
11. Collating information on all the auction items.
12. Collating audio visuals on all the auction items.

Descripción de la implementación
1. Understanding motivations of each partner and aligning interests.
2. Lots of negotiations and dealings.
3. Implementing all the points mentioned in the ´preparation´ column.

Seguimiento: Agradecimiento y reconocimiento de los donantes
Smile sent thank-you cards to all the buyers and added them to their regional donor database.

Planes para repetir la acción
An event like this cannot easily be repeated, but could lead to new ideas for fundraising with the co-operation of the participating companies.

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