Recaudación local de fondos ejemplos:
Word tree

Organización	Associação dos Amigos das Bibliotecas da Região Metropolitana de Belo Horizonte
Tipo	NGO
Idoneidad	Starting organisation
País	Brazil
Fondos necesarios para	The construction of the Word Tree
Período de acción	October-November 2013
Donaciones en especie recaudadas
Tipos de donaciones	Individual donations
Tipos de donantes	Previous donors and their network

Resumen

The Associação dos Amigos das Bibliotecas da Região Metropolitana de Belo Horizonte is a chain of over 20 community libraries in the city of Belo Horizonte, created and run by volunteers. In order to bring the general public in contact with literature in a new and innovative way, the libraries decided to construct an ´Árvore da Palavra´, a Word Tree, an itinerant exhibition in tree shape. Visitors approaching the tree trunk would hear a story or a poem by Brazilian and foreign authors, read by a male or a female voice. The necessary funds to construct the tree came from individual donations. The main non-financial result was the involvement of new volunteers. These were people who took part in the campaign and became regular supporters.

Consejos y lecciones aprendidas

1. Starting the campaign with people who have already supported your organisation in the past is much easier than targeting those who have never heard of you. It is a good idea to ask your old supporters to access their network, allowing you to broaden your reach.
2. Launching the campaign with an event makes a great difference, as those who attend the event are more likely to support your cause. It is also an opportunity to get into contact with new people and start building a relationship with them.
3. It is crucial to maintain the supporters aware of the development of the project, providing concrete information, communicating how they helped the project on its way and, of course, acknowledging their support. This will increase the chances of further donations.

Evaluación de Wilde Ganzen Foundation

This is a good example of a new proposition to existing supporters. The fact that the Associação then asked these supporters to broaden the search for funds by accessing their own networks has also contributed to the success of the action. Keeping your donors informed about the progress of the project is always a good idea and could lead to more donations. In this case several people who helped with the campaign continued their involvement as volunteers.

Detalles

Objetivos

To raise funds to recreate the Word Tree, an itinerant exhibition in tree shape, highlighting popular and folkloric stories.

Donantes meta

Individual donors from the community, including small businessmen and church members.

Resultados

Descripción del trabajo preparatorio

1. List of potential donors.
2. Ask for donations.
3. Thanking for the support.

Descripción de la implementación

First, a list of all previous donors was made who had already supported the libraries in the past. The whole campaign started with them.
An e-mail was sent to these people, explaining - with pictures and text - what the project was all about and why their support was needed, highlighting the importance of such a project for the beneficiaires.
In the final phase, phone calls were also made to reinforce the appeal for donations.