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ខ្មែរEjemplo de recaudación de fondos local:
Underwear fashion show
Características principales
Método de recaudación de fondos | Rural/urbano | Resultado financiero neto (€) | ROI | Inversión de tiempo |
| Organización | Associação das Mulheres de Santa Filomena |
| Tipo | NGO |
| Idoneidad | Organización en sus inicios |
| País | Brasil |
| Fondos necesarios para | Raw materials for sewing and handicraft workshop, organisation of seminar on production and commercialization |
| Período de acción | Throughout the year 2011 |
| Donaciones en especie recaudadas | |
| Tipos de donaciones | Proceeds of product sales |
| Tipos de donantes | Buyers within the community |
Resumen
The Santa Filomena Women´s Association needed funds to buy raw materials for their handicraft and sewing workshop. Moreover they wished to organise a seminar on production and commercialisation. They decided to earn money by selling underwear and handicraft they produced themselves. This action took place throughout the year 2011. The women generated income by selling their products in the community and in a stand at a public fair. The most successful event, however, was the fashion show where they modelled the lingerie they had produced.Consejos y lecciones aprendidas
The greatest challenge of carrying out an event like this in a small town is to come up with something creative and innovative. Doing something never done before makes a huge difference for people to get involved and take action.
Another challenge is to involve youth. Including them in the whole process, from planning to carrying out actions made them feel more responsible and created a sense of ownership.
Evaluación de Wilde Ganzen Foundation
This is a very inventive way of catching the attention of your community. With a little help from a marketing expert the women created a lingerie brand, produced a number of fashion items and showed them to an enthusiastic public. No wonder they gained the support of many with this original initiative. Due to the good results the Association felt encouraged to repeat the experience at a later date.
Detalles
Objetivos
To raise funds to finance income generating activities of handicraft and sewing
To raise funds to carry out a seminar on production and commercialization.
Resultados
| Costo/beneficio | Moneda nacional (R$) | Euro |
| Cantidad total recaudada | 3,415 | 1,411 |
| (-) Cantidad total invertida | 0 | 0 |
| Cantidad neta | 3,415 | 1,411 |
Detalles contables
Income:
Underwear fashion show - EUR 911
Stand at a public fair - EUR 238
Sales in the community - EUR 262
Comentarios del resultado
With the visibility the events generated the association was able to gain the support of the people who got to know it. Moreover their efforts were an incentive for similar groups to organise themselves.
Descripción del trabajo preparatorio
Deciding on the events to be carried out.
Analysing the actions´ feasibility.
Planning and dividing tasks.
Producing the handicrafts.
Encourage youth participation.
Descripción de la implementación
There was a long period of brainstorming and discussing ideas. Then, an analysis was made in order to check of the actions were feasible in the community. Here the Association got the support of a marketing expert to create the SOLUA brand and develop the event. Other volunteers were involved in producing the pieces.
Planes para repetir la acción
In view of the good results achieved, all were encouraged to repeat the actions.
