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ខ្មែរEjemplo de recaudación de fondos local:
Corporate fundraising for the education of children of migrants
Características principales
Método de recaudación de fondos | Rural/urbano | Resultado financiero neto (€) | ROI | Inversión de tiempo |
| Organización | Mera Parivar |
| Sitio web | http://www.meraparivar.org/ |
| Tipo | NGO |
| Idoneidad | Poco experimentada |
| País | India |
| Fondos necesarios para | Youth Vocational & Skills Training |
| Período de acción | |
| Donaciones en especie recaudadas | |
| Tipos de donaciones | Cheque for rent and structural costs. |
| Tipos de donantes | Company |
Resumen
Mera Parivar first formulated the objectives they wanted to achieve with their action and then decided which company would be most suitable to approach. They contacted the company by phone and managed to fix a time for a meeting. In order to prepare for the meeting information was exchanged through email. During the meeting the Managing Director had many questions to ask, but Mera Parivar came well prepared and could answer them all. After the meeting a senior executive visited Ashok Vihar Centre, Gurgaon, to get better acquainted with the centre, talk to the young people and children about their challenges and difficulties and encourage them to continue their education. The company, Daffodils Software, also provided INR 300.000 for the Youth Programme, to be used for rent and other structural costs.Consejos y lecciones aprendidas
1. You need a very short and attractive presentation of your organisation (PowerPoint).
2. A company will prefer an organisation with strong management and transparency.
3. You should emphasize your long-term goals and your result-oriented attitude.
Evaluación de Wilde Ganzen Foundation
The summary reveals everything that is important in an action like this. First decide on your objectives, then find a company that matches those objectives best. Present your case personally and come well prepared. Leave relevant information about your work and invite the company to come and visit you, in order to create interest and commitment.
Detalles
Breve descripción de la organización para que los fondos fueron recaudados
Mera Parivar fully acknowledges that taking action for the integration of youth is more important today than ever before. India has the world’s largest youth population. In our NGO we work to meet the needs and aspirations of young people that will define our common future. The aim is to transform the lives of many youth and help them become entrepreneurs so that they participate in the economic and social development of India.
Mera Parivar’s interventions concentrate on youth migrated from villages to cities with the hope of finding a good carrier, often dropping their studies without being aware of the harmful consequences. Unaware of the available career opportunities, these youth urgently need guidance and counsel to avoid wasting time and moving in the wrong direction. While their families are unaware of the importance of youth education or unable to support it, Mera Parivar´s Youth Empowerment programme helps young people in the community to be aware of and access better opportunities for their future. Apart from developing their professional career, youth are also acquiring self-empowerment skills and following personality guidance and training.
Breve descripción del proyecto o programa para el cual los fondos fueron recaudados
Mera Parivar has opened two youth centres in Rajiv Nagar and Ashok Vihar (Gurgaon) offering comprehensive skill-development programmes and vocational training opportunities. Youth follow classes on Computer basics, Retail Management, Office management, Career Guidance, Personality Development, Interview facing and English speaking.
Objetivos
1. To make known the Youth Programme in Gurgaon to a corporate.
2. To raise funds for the project.
3. To create job opportunities for youth.
Donantes meta
In this instance Mera Parivar targeted a corporate company in the retail industry, more specific in the field of Business Process Outsourcing (BPO). BPO is the contracting of non-primary business activities and functions to a third-party provider.
Resultados
| Costo/beneficio | Moneda nacional (INR) | Euro |
| Cantidad total recaudada | 300,000 | 4,000 |
| (-) Cantidad total invertida | 750 | 10 |
| Cantidad neta | 299,250 | 3,990 |
Comentarios del resultado
Mera Parivar took time to build up trust with the company, with an encouraging first result.
Descripción del trabajo preparatorio
1. A PowerPoint presentation to the company.
2. Preparation of legal papers, tax exemption papers, etc.
3. Preparation of video, etc.
4. Preparation of action to be taken on Facebook, twitter, blog. Facebook account @MeraParivarNgo, Twitter @MeraParivar.
Descripción de la implementación
Mera Parivar made several visits to the company.
Seguimiento: Agradecimiento y reconocimiento de los donantes
The company received a thank you letter and their donation was acknowledged by Twitter messages and a picture on Facebook.
Planes para repetir la acción
The company will be visited every six month to keep them posted about the results of their donation.
Available materials
Mera Parivar PowerPoint for the company
