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Local fundraising example:
HIV/AIDS awareness campaign

Main characteristics

Fundraising method
Art sale/auction, exhition or competition, Special or annual day celebration

Rural/urban
Rural and Urban

Net fin result (€)
2,872

ROI
6.4

Time investment
20 days

Banner of the AIDS Awareness Painting Competition
Participants are busy painting
1.000 students participated, 4.000 received the information about children who are deprived of education
OrganisationArunodaya Trust
TypeNGO
SuitabilitySlightly experienced
CountryIndia
Funding needed forUnderprivileged children
Period of actionDecember 1, 2010
In-kind donations raisedNo
Types of donationsRegistration fees for participation in the competition
Types of donorsStudents and teachers

Summary

On the occasion of World AIDS Day 2010 the Arunodaya Trust organised a big painting competition with HIV/AIDS as its theme. 300 colleges in Andhra Pradesh were approached, around 200 participated. Students from well-off backgrounds (a total of 400) paid a registration fee of Rs. 500/-. Students from underprivileged colleges participated for free. There were three prizes to be won. All students, 4.000 in total, were made aware of the work of the Arunodaya Trust for underprivileged children, deprived of education.

Tips and lessons learned

1. Ways to approach and coordinate with different colleges and principals, and convincing them to allow participation of their students in the event. Invitations for all the schools and colleges were sent and the management provided their consent through telephonic discussion or email and were finally taken in to consideration. A total of 300 schools and colleges were approached; around 200 schools have given their consent.
2. Channeling the local resources of student community from privileged background for mobilisation of local funds.

Review by Wilde Ganzen Foundation

This is a good example of special day and theme-based fundraising combined with awareness creation for the cause of HIV/AIDS. Organising a painting competition and involvement of student from well-off as well as less privileged schools helps create awareness and better understanding.

Details

Objectives
To spread awareness on HIV/aids on World AIDS Day.
Involving colleges in the State of Andhra Pradesh to raise funds for underprivileged children. The target was set at Rs. 2,50.000/-.

Targeted donors
Students and teachers

Results

Cost/benefitNational currency (INR)Euro
Total amount raised200,0003,320
(-) Total amount invested27,000448
Net amount raised173,0002,872

Description of preparatory work
Invitation to colleges for participation in ART Exhibition on HIV/AIDS theme
Logistic arrangements
Venue selection
Selection of three best students from each college
Prizes arrangements distributed with awareness message and the purpose of ART Exhibition to the winners

Description of implementation
Conducted art competition on HIV/AIDS
The students of the selected colleges had to pay a registration fee of Rs. 500. The fee was collected from 400 students. Students from less privileged schools participated for free.
The first prize winner received RS 10000, second prize winner 5000 and the third prize winner received Rs 2000
Around 1.000 students actively participated in the competition

Follow up: Donor appreciation and acknowledgement
Afterwards all participating schools and colleges have been thanked by email for their effective participation and their support to the education of underprivileged children.

Plans to repeat the action
This first art competition was so successful that Arunodaya Trust decided to repeat the same event every year, with different themes and involving more schools and colleges.

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