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Local fundraising example:
COVID-19: Emergency kits for marginalized families in Recife

Main characteristics

Fundraising method
Crowdfunding

Rural/urban
Urban

Net fin result (€)
12,145

ROI
inf

Time investment

Appel urgent
Résultat depuis une seule semaine
OrganisationArticulação Recife de Luta (Recife Coalition for Struggle)
Websitehttps://recifedeluta.org/
TypeNetwork of different organisations
SuitabilitySlightly experienced
CountryBrazil
Funding needed forEmergency kits for marginalized families in Recife
Period of actionNow
In-kind donations raised
Types of donationsFinancial
Types of donorsVisitors of Vakinha

Summary

The coalition is made up of civil society organisations, social movements, research and action collectives, and individuals committed to the construction of a fairer and more democratic city (Recife) with equality of rights and opportunities for its population.
The campaign, organised by the Recife Coalition for Struggle (Articulação Recife de Luta), is aimed at raising funds for the purchase of staple food baskets, cleaning kits and materials that support the prevention of the coronavirus (masks, gloves, alcohol hand gel). Kits will be distributed to residents of Recife’s peripheral neighbourhoods. The organisation originally estimated that 400 families would benefit. Donations can be made via the internet at the following link: https://www.vakinha.com.br/vaquinha/covid-19-kits-emergencia-para-familiasnas-periferias-do-recife. Vakinha is a well-known crowdfunding platform in Brazil.
With the arrival of the coronavirus in Pernambuco, we are experiencing an even greater calamity. Medical recommendations tell us to stay in isolation and preserve our health and that of our families and community. For the population living in urban peripheries, following the recommendations to remain in quarantine requires an extra effort. According to the Brazilian Institute of Geography and Statistics (Instituto Brasileiro de Geografia e Estatística:IBGE), 40.7% of working Brazilians are in the informal sector. Almost half the population will have no income because of quarantine.
Instead of supporting these populations, Federal Government initiatives have further removed their rights. We cannot sit on our hands and watch this devastating scenario unfold. We, from the Recife Coalition for Struggle, are setting up this campaign to enable those in a better financial position, in fixed employment, to contribute directly to those who live in the urban peripheries.
We are now in the 2nd stage of the campaign, extending support to 20 communities and a total of 900 families.
Target: BRL 141,000.00
1st stage BRL 48,000 (reached in one week)
Amount raised by 20 April 2020: BRL 74,064.85
Number of donors: 614 people

Tips and lessons learned

Factors important for the campaign’s success
Sense of urgency: Through the slogan “When you’re hungry, you’re in a hurry!”, presenting
the vulnerability of Brazil’s poor and black population, which daily confronts rights violations
and a lack of access to quality public healthcare and equipment.
Campaign divided into stages with well-defined targets: This strategy allows the donor to
know how many people are benefiting and to see how efficient the activity is, with immediate
results. Up to this point, the coalition has managed to support 400 families in the first stage of
the fundraising campaign and now, in its second stage, is joining forces with various collectives
and groups to reach 900 families in 20 territories. This phased distribution is better for
communication and makes the process more transparent.
Transparency in managing funds: the coalition daily updates its photographic records on social
networks, including the amount of food, hygiene and cleaning kits donated to communities.
Social networks: Strong operations via communication channels, particularly on Facebook and
Instagram, with videos, photos, graphics and animations showing step-by-step how the target
is reached. Additionally, there are constant updates about the pandemic and vulnerable
populations.
Personalities: Local and national artists engaged in the campaign, requesting support for
continued donations and to reach the total target.
Other forms of fundraising: As well as the online fundraiser, the coalition provides other ways
to donate via bank transfer and deposit.
Partnerships: The Recife Coalition for Struggle has support from the organizations and
movements that it is made up of, through access to their partner networks and each member’s supporters, as well as in support for dissemination.

Review by Wilde Ganzen Foundation

This campaign on the well-known crowdfunding platform Vakinha is meant to give practical help to residents of Recife’s peripheral neighbourhoods, to protect themselves against COVID-19. The real value of this example lies in the careful analysis of their success. This should be very helpful for others who consider a crowdfunding campaign.

Details

Results

Cost/benefitNational currency (R$)Euro
Total amount raised74,06512,145
(-) Total amount invested00
Net amount raised74,06512,145

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