Local fundraising example:
Self sustainability through social enterprise

Main characteristics

Fundraising method
Sales of products, Sales of services

Rural and Urban

Net fin result (€)


Time investment
360 days

Kids in the library, doing their homework and working on assignments
The Village is self sustainable in vegetables
Goats provide both milk and meat
OrganisationMalaika Kids
SuitabilityMore experienced
Funding needed forImprovement of academic performance of children
Period of actionJuly 2019 - July 2020
In-kind donations raised
Types of donations
Types of donors


The specific project for which funds were needed was the improvement of the academic performance of the children of Malaika Kids who were performing poorly in exams for a number of reasons, among them:
• No or poor schooling before they came to live in the Village
• Unattractive learning environment in local schools
• A lot of non academic work at home (in the Village)
• Low IQ
• Long distances from home to the school and back
• Psychological problems; some of the kids had a hard time before they joined Malaika.
They decided to take action when they discovered that most of the children do not have a bright future after their standard seven examinations. Malaika Kids would love to see them joining secondary schools and go to different colleges or universities after primary education.
Most of the necessary measures could be paid for from the annual budget, which for an important part is raised by Malaika Kids themselves. They have income from their social enterprises and local fundraising.

Review by Wilde Ganzen Foundation

This is a very special example as it does not speak of fundraising for a project, but for an entire programme. The organisation, Malaika Kids, aims at self sustainability and manages this through social enterprise and local fundraising. They are supported by related charities in The Netherlands, United Kingdom and United States, with funds and volunteers. Most of you will be working on a much lesser scale. But even then it is worth considering whether part of the income that your organisation needs cannot simply be earned through an income-generating activity. That is why we present this example on the Change the Game Academy website, although not everything is feasible for smaller organisations.


Short description of the organisation the funds were raised for
Malaika Kids is a network of charities run by volunteers rescuing orphans and the most vulnerable children from the streets of Dar es Salaam. Where possible they are reunited with wider family members, willing and able to foster them, with assistance from our Relatives Support Programme. Where there are no relatives, the children move to our purpose built, award-winning Children’s Village in the country, where they will grow up in family groups within a local community. On leaving school, they may return to Dar es Salaam and live once more at our Reception Home while studying or training for employment. We work with the Ministry of Social Welfare in Dar es Salaam and have fundraising organisations in The Netherlands, United Kingdom and USA, but the ultimate goal is self sustainability. We are therefore positioning Malaika Kids as a social enterprise, where an initial investment can produce an income stream and other benefits, including lifeskills for the children.

Short description of the project or programme the funds were raised for
Malaika Kids is a local initiative run by a Tanzanian and aims to help some of the 2 million orphans and most vulnerable children in Tanzania. Our aim is to improve the education and health of as many of the orphans and most vulnerable children as we can and prepare them for a self-supporting future.
Malaika Kids Tanzania gives these children a ‘family’ and an education. For this we run two programmes:
With priority: the Relatives Support Programme where Malaika Kids Tanzania support poor relatives to take care of their young family member brought to Malaika Kids Tanzania by Welfare, and
Regrettably, for certain children it is not possible to find relatives who can take the child into their care and support. The children for whom Malaika Kids Tanzania cannot find relatives, are welcomed into our purpose-built Children’s Village, where they live in small family houses, looked after by loving house mothers.
Some orphanages in Africa, India and Southeast Asia have been rightly condemned for taking children away from their very poor families and have used the children to raise money for the people running the orphanage. Malaika Kids Tanzania does the opposite. When the local Welfare office brings a child to us asking for our help, our first action is to seek to find a family member to look after the child. We talk to the child for clues and take them to areas they may remember; we use local television to advertise in the ‘lost children’ slot. Sometimes, a child has become lost and cannot find their way home. If we know of someone who needs help to care for a child (typically a disabled mother or a grandmother), our first priority is to provide monthly food packages, medical insurance and education support so that the family unit can stay together. Only if we and the Welfare authorities agree that nobody can be found to support the child, do we transfer the child to the Children’s Village. Our aim is to look after all of our children and educate them appropriately for their ability, so that they can survive in the troubled Tanzanian job market. Where possible, Malaika Kids Tanzania runs its organisation in a sustainable way, using solar energy, pumping our own drinking water, growing our own vegetables, and collecting rainwater to irrigate them. Malaika Kids Tanzania raises funds locally by selling some crops, offering places in our nursery class for fees and appealing for local donors.

Summary of fundraising action
Self sustainability is one of our original tenets – with the aim to make Malaika Kids more self reliant and locally supported, which we see as necessary for the longer term.
We are therefore positioning Malaika Kids as a social enterprise, where an initial investment can produce an income stream and other benefits, including lifeskills for the children.

Our 30 acres of bush and overgrown cashew orchard are gradually being cleared for the planting of crops and fruit trees. The soil itself is pure sand, and we are therefore adopting a system called ‘conservation pothole agriculture’, where we only improve the soil in regularly spaced potholes, which are replanted each time. Drought tolerant crops such as cassava, cowpea, and African eggplant grow well.
We have expanded our water catchment of two 30,000 litre tanks with the addition of an 800,000 litre pond, all of which are fed with rainwater harvested from the roofs. The additional water should enable us to produce regular harvests out of season when prices in Dar es Salaam are high.Mangos, oranges, bananas, pineapples, papaya and passion fruits have all been planted.We also have a small herd of pedigree ‘Saanen’ goats, and laying chickens.
A nursery school has been started. This saves money and will generate income from paying children coming from the nearby village of Mkuranga.
Future ideas may include a guesthouse and restaurant for the tourist and weekender market, which would enable the older children to learn tourism skills at first hand.
Contacts with companies and organisations in Tanzania are increasing the levels of local support.  This often comes in the tangible form of food, books or clothing.

Ultimate sustainability depends on the Malaika Kids’ family bonds.  This relationship means that when they become successful, we will look to our grown up young people to support the next generation of orphans in their turn.

The objectives of the plan to improve the academic performance of the kids were:
1. To improve the score of kids from D’s and C’s to B’s and A’s .
2. To motivate kids towards education and make them love school.
3. To increase the number of kids joining secondary schools with higher marks.
4. To decrease or even eliminate the number of kids who cannot read and write.


Cost/benefitNational currency ()Euro
Total amount raised00
(-) Total amount invested00
Net amount raised00

Accounting details
As compared to the objectives:
1. 70% of the children now perform better.
2. Kids now love school and they are self motivated.
3. The majority of our children are still in primary schools, so there is no question of admittance to secondary schools yet.
4. 90% of the kids read and write better.

Description of preparatory work
Measures taken to achieve the goals we had set included:

  • Introducing a nursery school at the centre so as to give kids a good educational background
  • Employing dedicated and qualified teachers for remedial teaching and in the nursery class
  • Introducing a diet with sufficient nutrients to enhance mental development for the infants and toddlers
  • Enrolling kids to a nearby English medium primary school to reduce the distance from home to school
  • Minimising kitchen and farm work for kids, in order to give them enough time for homework and other educational activities
  • Hiring a psychologist to counsel traumatised kids

Description of implementation
Due to financial constraints not all plans could be turned into reality. We have not hired a new remedial teacher and - although the nursery class has started - we could not afford to hire new nursery teacher(s). Instead we use teachers we currently have for both tasks. The psychologist has worked for a few months, but due to corona this has been put on hold. We also managed to reduce kitchen and farm work for kids. Kids now work on weekends as a part of gaining work experience.

Follow up: Donor appreciation and acknowledgement
Kids performance is being followed and observed regularly now, with school examination results being recorded to assess the progress. There is an education committee at the centre that monitors twice a week if the kids do their homework, write all the notes at school and finish different assignments provided by the schools. Moreover, we now and then visit schools to discuss with teachers on how kids are doing and the best way to help them.

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