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Local fundraising example:
National meeting youth and environment groups

Main characteristics

Fundraising method
Beneficiary contribution, Crowdfunding, Fundraising with individuals

Rural/urban
Rural and Urban

Net fin result (€)
3,190

ROI
79.8

Time investment
74 days

Page on crowdfunding website
Widely distributed leaflet
OrganisationColetivos Jovens de Meio Ambiente
Websitehttp://cjsbrasil.blogspot.com.br/
TypeNGO
SuitabilityMore experienced
CountryBrazil
Funding needed forNational Meeting of Collectives of Youth and Environment
Period of actionSeptember - November 2013
In-kind donations raisedNo information available
Types of donationsDonations via crowdfunding website, direct donations on bank account
Types of donorsMembers of Collectives and their families, potential local partners, youth and adults interested in environmental issues

Summary

The Collectives of Youth and Environment needed funds for the organisation of their national meeting and launched a very well planned campaign to reach their goal. They opened a special bank account, they made use of a crowdfunding platform and the social media (Facebook and Weblog page, tweet storm) and were able to keep feeding these media with information about the campaign and the results so far during the entire campaign.
Moreover the members of the Collectives participated in meetings and events, where they spread leaflets and mentioned the bank account.

Tips and lessons learned

It is crucial for a fundraising campaign to facilitate and diversify the ways in which donors can contribute.
It is necessary to plan follow-up actions to keep the campaign alive during the whole period it lasts.
You have to come up with good arguments and catchy strategies to convince potential donors that their donations are important.
Verify beforehand how much the fees for crowdfunding platforms are, and include it in the planning.

Review by Wilde Ganzen Foundation

This is an excellent example of how to involve your target group (youth) in a fundraising campaign. The Collectives of Youth and Environment made very clever use of social media to create an interest in their campaign and to encourage donations (Facebook page, tweet storm). They also made use of a crowdfunding platform, an innovative way of raising funds which resulted in EUR 400 in donations.
A final strong point is that they widely publicized their results during the National Meeting and through the social media. It is always a very good idea to thank your donors in this way.

Details

Objectives
To raise funds in order to promote the National Meeting of Collectives of Youth and Environment.
To raise funds from new partners.
To spread the actions of the various Collectives throughout the country.

Targeted donors
Members of the Collectives of Youth and Environment and their families.
Potential local partners of each city where there is a Collective.
Adults and young people interested in environmental issues.

Results

Cost/benefitNational currency (R$)Euro
Total amount raised9,7993,230
(-) Total amount invested12140
Net amount raised9,6783,190

Accounting details
Costs consisted of crowdfunding website´s fee and bank taxes

Description of preparatory work
Creation of a video to publicize the campaign on Vakinha.com (crowdfunding website).
Production of leaflets to advertise the campaign during events.
Creation of Weblog and Facebook page.
Opening of an institutional bank account.
Mobilizing each member of the Collectives in the country to ask for their support.

Description of implementation
The campaign was launched at vakinha.com.br.
On the Facebook page there was a constant sharing of information about the campaign, including the amount raised so far.
During events and meetings in which the Collectives participated the bank account was given, to encourage direct donations.
A tweet storm was launched to make the campaign known among the main public of the Collectives: youth.
In order to sensitize others, members of the Collectives gave testimonials about their experience (37 were produced).
The campaign was finalized with the results being widely communicated through the social media and during the National Meeting.

Plans to repeat the action
Due to the success of this initiative and with the lessons learned the group decided to repeat the experience in 2014.

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