Local fundraising example:
Selling local products

Main characteristics

Fundraising method
Beneficiary contribution, Sales of products


Net fin result (€)


Time investment
15 days

The children of Jupiter Academy with their products
Guests admiring the hard work of the children
One of several articles on the exhibition/sale in local newspapers
OrganisationJupiter Academy
SuitabilityStarting organisation
Funding needed forThe education of underprivileged children
Period of actionNovember 12, 2013
In-kind donations raisedn.a.
Types of donationsRevenues of product sale, individual donations by businessmen
Types of donorsLocal community, businessmen


Jupiter Academy provides primary education to 1.000 underprivileged children in Lucknow, Uttar Pradesh, with special focus on the girl child. Three project centres are operational under the project at Takrohi, Amrapali and Samaudipur areas. Most of the children are first generation learners and come from adjoining villages and slums. Their parents have been working as casual labourers or daily wage earners at construction sites, small shops or roadside dhabas (small roadside eateries).
The product exhibition and sale was conducted by children under the guidance of staff of Jupiter Academy. The children made local handmade products and put them on sale for local community and donors. The products included home decorating items like wall hangings, paintings, table lamps, photo frames and candle stands.

Tips and lessons learned

1. Ways to approach corporates and businessmen to raise funds went well.
2. Brand building of Jupiter Academy and showcasing of the activities worked out well.
3. The process of organising a fundraising activity, like event planning and manpower planning, identifying various events that could generate more funds and complete budgeting can be improved for the next time.

Review by Wilde Ganzen Foundation

Although Jupiter Academy mentions a couple of things they could have done better, the overall impression is that their first attempt at raising funds was successful. They are already thinking of new events to raise more funds and can probably count on the presence of those who visited the product sale, as the follow-up of this activity has been excellent. Jupiter Academy kept in touch through social media and with phone calls.


1. To sensitize the society towards a social cause.
2. Fund collection to support the education of poor students.
3. Brand building of the organisation.

Targeted donors
Local community, corporates.


Cost/benefitNational currency (INR)Euro
Total amount raised200,0002,340
(-) Total amount invested20,700242
Net amount raised179,3002,098

Description of preparatory work
Permission from counsellor for venue arrangement.
Logistic arrangement.
Printing of pamphlets.
Sending emails and pamphlets to invite corporates.
Procuring raw materials for home decoration crafts.
Arranging stall with a table for display of products. Informing media.

Description of implementation
Arranging stall and seats with the help of staffs and volunteers.
Displayed home decoration products for sale.
Collecting funds during sale of products to corporates, businessmen, community people and providing bills to them.
Businessmen also contributed individual funds seeing the project.

Follow up: Donor appreciation and acknowledgement
Jupiter Academy kept in touch through social media and with phone calls.

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