Local fundraising example:
Guitar and soup festival
Net fin result (€)
|Organisation||Associação Beneficente e Cultural São Jerônimo|
|Funding needed for||Improvement of the courses offered by the institution|
|Period of action||July 20, 2013|
|In-kind donations raised||Yes|
|Types of donations||In kind donations (food and drinks) by local businesses; contributions by visitors of the event|
|Types of donors||Local community; small businesses|
SummaryThe Associação Beneficente e Cultural São Jerônimo wanted to promote its activities in the community and raise funds to improve the courses they are giving.
It took 15 volunteers two months to organise a Guitar and Soup Festival to serve both purposes. It was quite successful. Local businesses contributed food and drinks for free and were duly thanked for that during the evening.
The participants had a good time and gave very positive feedback afterwards. The Guitar and Soup Festival now forms part of the annual activities of the Associação.
Tips and lessons learned
Having the support of the staff and the community where the organisation is based is the first step towards the success of a fundraising event.
Review by Wilde Ganzen Foundation
Food and music: a fundraising activity that always works! The strong point of this event is that they have ensured a large amount of donations in kind in order to keep the cost for the event as low as possible: the venue, as well as the food have been sponsored by local businesses. Other positive points of this event are recognising the sponsors through presenting their logos during the event and collecting contact information of (potential) donors for future activities.
To raise funds in order to improve the courses offered by the institution.
To make the organisation more known in the city where it is based.
The city in general.
|Cost/benefit||National currency (R$)||Euro|
|Total amount raised||4,754||1,613|
|(-) Total amount invested||283||96|
|Net amount raised||4,471||1,517|
Description of preparatory work
Asking for a venue for the event to be held.
Negotiating with a local band to perform at the event.
Asking for donations (food and drinks) from local businesses.
Sending out invitations.
Description of implementation
Volunteers were given tasks, such as cook, wash dishes or decoration.
Visibility was given to the supporters, by branding their logos and thanking them.
Somebody was responsible for collecting contacts to follow-up.
Follow up: Donor appreciation and acknowledgement
Local businessmen who contribute food and drinks for free are thanked during the event. Contact information of (potential) donors was collected for future follow up.
Plans to repeat the action
The Guitar and Soup Festival is repeated every year.