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Local fundraising example:
Camping for environment

Main characteristics

Fundraising method
Crowdfunding, Direct mail

Rural/urban
Urban

Net fin result (€)
3,225

ROI
inf

Time investment
30 days

Creating a hanging basket with simple means
The boys were doing the heavy work
For this job you need to concentrate
OrganisationUnião dos Escoteiros do Brasil (Union of Brazilian Scouts)
Websitehttp://www.escoteiros.org/
TypeNGO
SuitabilityMore experienced
CountryBrazil
Funding needed forScouts working with a community to encourage environmental preservation: recovery of degraded areas, handling of water resources, environmental awareness, using a social mobilisation methodology called Oasis.
Period of actionOctober-November 2013
In-kind donations raised
Types of donationsDonations via crowdfunding website, camping fees, direct donations.
Types of donorsScouts and their families, people visiting the crowdfunding website.

Summary

Jogo Oasis (the Oasis Game) is a social mobilisation method to help a community formulate its dreams and turn these into realistic plans, which they themselves can execute to improve their neighbourhood and environment.
Groups of scouts are being trained to use this method and subsequently practice in a real community. This particular group set up a camp in order to work with the inhabitants of a certain neighbourhood of Porto Alegre.

Tips and lessons learned

The values which scouting promotes are: youth empowerment, autonomy, learning by practice, commitment to responsiblities. A fundraising action is perfectly in line with these values. Among other things scouts learn to value work and money and become more conscious of the efforts needed to achieve something in life.
Most people are sensitive to social causes, which can be used to make the campaign a success.
The success of a fundraising action highly depends on working together.

Review by Wilde Ganzen Foundation

The União dos Escoteiros do Brasil made the scouts and their families aware of the importance of this new initiative: the Oasis method of community improvement, implemented by scouts. So when they asked for donations to organise a camp so that the scouts could practice what they had learned, they were very successful. They also made a leaflet for a crowdfunding platform. About a quarter of the amount they raised came from this source. The combination of actions worked well in this case and is often a good idea, especially when the actions enforce each other.

Details

Objectives
To have children and youth participating in fundraising actions.
To sensitize families about the importance of the work carried out by the Scouts Union. To collect more donations from families.

Targeted donors
Members of the Scouts Union and their families.

Results

Cost/benefitNational currency (R$)Euro
Total amount raised10,1823,225
(-) Total amount invested00
Net amount raised10,1823,225

Accounting details
Income:
Fees for camping: EUR 2585, crowdfunding EUR 640.

Description of preparatory work
Camping:
Create a group of responsables.
Advertise the camp and ask children to subscribe.
Ask parents for permission and ask children to bring everything they need (food, medication, etc.) themselves.
Organise activities for the camping children.

Crowdfunding:
Contact with online giving platform.
Inform scouts about the campaign and ask donations.
The Union of Brazilian Scouts asked for direct donations through their newsletter, which is distributed by the scouts.

Description of implementation
After the camp has been held:
Report back to donors, parents, etc.

Crowdfunding:
No information available.

Plans to repeat the action
The União dos Escoteiros do Brasil used crowdfunding and asking for direct donations as a means to raise the necessary funds. The Union plans to use this fundraising method again in the future.

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