Local fundraising example:
Reading group conference

Main characteristics

Fundraising method
Major donor fundraising


Net fin result (€)


Time investment
3 months

Children working on a creative assignment
All children love storytelling
Activities for children in the library
OrganisationRoda de Leitura Poesis Grupo Cultural do Alto Jose do Pinho
SuitabilitySlightly experienced
Funding needed forThe encouragement of reading groups to work with children and youth as a way to protect them and support their learning process. The organisation of 6 Reading Group conferences in Great Recife.
Period of actionSeptember 2013
In-kind donations raisedn.a.
Types of donationsFinancial contributions
Types of donorsSmall grant-giving funds


The Roda de Leitura (Reading Circle) is an initiative of Poesis - Grupo Cultural (Cultural Group) do Alto Jose do Pinho. It works with children from the age of 5 to stimulate their civil and cultural development, through reading, poetry and creative activities. The Roda de Leitura decided to raise funds for their work with children and youth, and for 6 conferences of Reading Groups in Great Recife, to exchange experiences. Two groups of two people wrote grant proposals and presented these to two local grant-giving organisations. They both contributed.

Tips and lessons learned

It is advisable not to operate single-handed. When the entire team is involved in fundraising activities, chances of approval increase.
When writing a project proposal planning is everything.

Review by Wilde Ganzen Foundation

This group has experienced that working together can really improve the quality of your proposal. Another strong point is that they immediately realised the necessity of a follow-up and took measures to organise this. If you keep your donors informed they are more likely to contribute again.


To raise funds for reading and creative activities with children and youth.
To raise funds for the organisation of 6 conferences of Reading Groups in Great Recife.

Targeted donors
Local grant-giving organisations.


Cost/benefitNational currency (R$)Euro
Total amount raised7,6292,525
(-) Total amount invested00
Net amount raised7,6292,525

Description of preparatory work
Meetings with the team to define the scope of the projects and the organisations to which the projects would be submitted.
Submission of projects.
Lobbying with organisation members.
And after the final results are released: accountability.

Description of implementation
Groups of two were formed. Each group was responsible to write a project proposal to one organisation and take care of the whole process of accountability

Follow up: Donor appreciation and acknowledgement
The groups who were responsible for the grant proposals were also responsible for the follow-up.

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