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Local fundraising example:
Joy of sharing week

Main characteristics

Fundraising method
Fundraising with corporations, Fundraising with individuals, Special or annual day celebration

Rural/urban
Urban

Net fin result (€)
944

ROI
16.0

Time investment
15 days

The brochure of the event
Toddlers reciting nursery rhimes during Children´s Day Celebration
Children dancing to the ´song of light´
OrganisationDani Development and Social Action
Websitehttp://www.danidevelopment.org/
TypeNGO
SuitabilityStarting organisation
CountryIndia
Funding needed forDani´s work with underprivileged children
Period of actionNovember 11 to 16, 2013
In-kind donations raisedYes, but not specified
Types of donationsIndividual and corporate donations
Types of donorsIndividuals and corporates, people from the community

Summary

Dani Development and Social Action was set up in 1999 to focus on the issues of education and welfare of children from poor socio-economic backgrounds. In order to secure funds for their work, they organised a ´Joy of Sharing Week´, for the first time in November 2013. The activities culminated in a fundraising event on India Children´s Day, November 14. The children showcased performances at the Dani Centre, the guests contributed in kind, cash and cheques. There were individual and corporate donations.

Tips and lessons learned

1. A consistent appeal will result in a positive response. It is important not to give up, even if a donor is not responding immediately. Second and third reminders were provided over the phone, through personal visits and by email. This kept reminding the donors about Dani’s appeal and resulted in many positive responses.
2. Dani learned the process of organising a fundraising event. Pre-planning of the event with preparation of the list of invitees and sending them invitations through emails and phone calls and personal invites.

Review by Wilde Ganzen Foundation

This is a good example of a fundraising event, making use of a Special Day. A strong point of this action is the consistent follow-up in every single phase of the action: invitations to the event were followed by phone calls and personal visits, donors who did not immediately respond to Dani´s appeal were contacted and after the event donors and well-wishers received regular updates and news about new initiatives.

Details

Objectives
1. To raise an amount of Rs. 82,500/-.
2. To bring the community into contact with the need of support to underprivileged children.
3. To create awareness on the joy of sharing amongst people.

Targeted donors
Corporates and individuals.

Results

Cost/benefitNational currency (INR)Euro
Total amount raised85,0001,003
(-) Total amount invested5,00059
Net amount raised80,000944

Result comments
Dani developed new contacts for further support. Well-wishers could see the progress of the children. Participants and parents enjoyed the programme. The parents were proud of their children.

Description of preparatory work

A special brochure for the local action was designed.

Data of individuals and corporates were collected, an invitation was sent to them.

Preparation of a common appeal mail.

Children prepared a song and dance performances for the Children’s Day.

Description of implementation

The appeal mail and special brochure were sent to all our well-wishers and corporates. Well-wishers are not regular or committed donors, they are volunteers who support Dani.

Dani sent out invitations for the Children’s Day programme.

To follow-up the invitees received a phone-call. Dani also met some of them personally.

The programme was organised on 14th November 2013; community people, parents, invitees and guests participated.

The invitees contributed in kind, cash and cheques.

Some of the invitees, who could not attend the event, were sent the programme report with pictures through mail with a request to support the children.

Follow up: Donor appreciation and acknowledgement
Dani provided everyone with regular update reports on the progress of the children and information about new initiatives.

Plans to repeat the action
The event was so successful that Dani decided to repeat it the next year.

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