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Local fundraising example:
Circus performances

Main characteristics

Fundraising method
Beneficiary contribution, Charity tea, lunch or dinner, Fundraising with individuals

Rural/urban
Urban

Net fin result (€)
1,000

ROI
inf

Time investment
4 months

Clowns on their way to a performance
A juggler practising
Tableau de la troupe
OrganisationAssociação Barraca da Amizade
TypeNGO
SuitabilitySlightly experienced
CountryBrazil
Funding needed forEducation and social activities of Barraca da Amizade children
Period of actionMarch - July 2012
In-kind donations raised
Types of donationsIndividual and corporate donations
Types of donorsCommunity members, businessmen

Summary

The Barraca da Amizade Association works with streetchildren and sexually exploited children. They aim at school reintegration and/or professional training, working closely together with the schools in the community and involving the parents wherever possible. Their work with the community as a whole has the important purpose of preventing that other children end up in the same situation as the ones they are trying to rehabilitate. In order to attract the attention of the general public,  Barraca da Amizade is since its inception using a circus, where the children perform and earn some money for their education and the social activities they are taking part in. The circus can be hired to perform at birthday parties and publicity events in shops. During the action period, March - July 2012 a total of 14 performances were given. Moreover a breakfast meeting with businessmen was organised. It took approximately one month to prepare this meeting. The circus rehearsed for one week prior to each performance, in order to guarantee a high quality presentation.

Tips and lessons learned

The main challenge proved to be the young people´s autonomy. Without the Association arranging, following-up and guiding them, they would not have been able to execute the project activities. This made the Barraca da Amizade team reflect on the need to organise empowerment activities for the young people and to form leaders.

Review by Wilde Ganzen Foundation

A circus is a very innovative way of drawing the attention of the community to the organisation´s work with streetchildren and sexually exploited children. People are made aware of the problem and of the prevention programmes Barraca da Amizade is also offering to prevent other children from ending up in the same situation. This holistic approach proves to be very successful.

Details

Objectives
1. Promote the social inclusion of children, teenagers and young people by creating critical awareness through a circus performance.
2. Promote the circus performance, together with the teenagers and young people assisted by Barraca da Amizade.
3. Allow the children, teenagers and young people to generate some income for their participation in the activities of Barraca da Amizade.

Targeted donors
The community in general, local businessmen.

Results

Cost/benefitNational currency (R$)Euro
Total amount raised3,5001,000
(-) Total amount invested00
Net amount raised3,5001,000

Accounting details
The breakfast meeting with businessmen resulted in R$ 1.000, the circus performances in R$ 2.500.
The costs have not been specified, but involved telephone, transportation and promotional material.

Description of preparatory work
Breakfast meeting with businessmen:
Preparing the project, visits to present the project, preparing invitations, personal invitations, follow-up telephone calls, mobilising the young people to produce the breakfast meeting.
Circus:
Publicising the circus, contacting those interested in a performance, creation of acts, rehearsals.

Description of implementation
Breakfast meeting with businessmen:
Arranging breakfast, promoting the event, holding the breakfast meeting.
Circus:
Contracts, giving the performance.

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