}

Exemple de collecte de fonds locale:
Fashion show and crowdfunding

Principales caractéristiques

Méthode de collecte de fonds

Crowdfunding
Fashion show
Fundraising with corporations

Rural/urbain

Urban

Résultat net (€)

1,435

RSI

7.0

Temps

2 months

Organisation CAMAPET - Cooperativa de Coleta Seletiva Processamento de Plástico e Proteção Ambiental
Site web http://www.facebook.com/camapet
Type NGO
Adequation More experienced
Pays Brazil
Le financement nécessaire pour The work of CAMAPET
Période d'action September - November 2011
Dons en nature

n.a.

Types de dons

Crowdfunding, individual donations

Types de donateurs

Clients of LucrOn, anyone with access to the internet

Résumé

The action was a result of the partnership between CESE and the group purchasing website LucrOn. CAMAPET was the organisation that benefitted through online donations. LucrOn clients could donate up to R$ 5 and CESE would double this amount as part of the Action for Children programme. The campaign was launched with a fashion show, in which the garbage collectors modelled recycled jewelry produced by them. The event brought a lot of visibility and media attention, also because a famous artist proved to be willing to act as the campaign´s ambassador. He recorded a video message asking for donations, which was broadcasted at the event. For those with no access to the internet, there was an offline mobilisation, collecting small amounts of money one-by-one.

Conseils et leçons apprises

Fundraising campaigns gain value and therefore tend to have better results, if you can link it to a celebrity.
The organisation must create ways to participate for the community where the project is based.
If the fundraising action is a campaign, there must be actions planned throughout the entire campaign to keep up the rhythm.
For events it is important to have volunteers and make partnerships, in order to reduce the final costs.

Remarques Wilde Ganzen

This is a well-designed and very innovative campaign to give visibility to CAMAPET and at the same time encourage solidarity and donations, through an online campaign and an event, supported by a famous artist acting as ambassador.

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