Exemple de collecte de fonds locale: Benefit concert
Principales caractéristiques
Méthode de collecte de fonds
Benefit concert
Sales of products
Rural/urbain
Urban
Résultat net (€)
1,392
RSI
2.5
Temps
4 weeks
Preparation for an open air concert
13 year old Rodrigo playing the clarinet
Choosing your instrument
Organisation
Instituto de Música Educação e Cultura Harold Berman Choro Blue
Type
NGO
Adequation
Starting organisation
Pays
Brazil
Le financement nécessaire pour
Musical education and instruments
Période d'action
May 25, 2013
Dons en nature
Food and drinks
Types de dons
Selling of concert tickets; selling of food, drinks and CD´s of the concert
Types de donateurs
The community in general; beneficiaries and former students of the Institute; local businessmen and women
Résumé
The Institute's main activity is teaching music to underprivileged children. The first instrument is the recorder. Later children are taught how to play other instruments and they join the Choro Blue band. For this event the band performed Brazilian classic songs. Online media were used to advertise the concert (website, blogs and social media). Besides the tickets, food and drinks were sold. During the concert a CD was recorded, which was made available commercially and was received very well. The Choro Blue band is staging concerts to raise funds on a regular basis, not only in their own city, but in many others as well.
Conseils et leçons apprises
Creating a sense of community with the local businesses is essential to achieve success in getting their support. Giving something in return for a donation (like a CD) increases the chance of receiving donations. Events are a good opportunity to make contact with potential donors and ask for their support. Involving the community and local businesses makes them potential partners for the future.
Remarques Wilde Ganzen
A benefit concert for an Institute teaching music: what better way to get your fundraising message across. If we look at cost/benefit, the ticket sale is obviously the most profitable part of this activity.
If the Institute would try to attract more sponsors for food, drinks and theatre rent, they would be able to reduce the costs even more and get more revenues out of their events.
Détails
Objectifs
Create awareness of the activies of the Institute. Encourage solidarity and donations in the community where the Institute is based. Involve the beneficiaries and former students of the Institute.
Cibles donatrices
The local businesses and the community in general. Beneficiaries and former students of the Institute.
Résultats
Coût/bénéfice
Monnaie nationale (R$
Euro
Montant total collecté
5,107
1,940
(-) Montant total investi
1,443
548
Montant net collecté
3,664
1,392
Détails comptables
Income (in Euros):
Tickets 1.290 Snacks 260 CD's 390
Costs (in Euros):
Invitations 38 Theatre rent 58 Snacks 65 100 CD's 260 Daily support man 32
Description des travaux préparatoires
Meetings to set up the event's programme. Inviting voluntary musicians (15 collaborated). Finding partners for production. Asking local businesses to support with food and drinks. Promoting the event. Selling tickets.
Description de la mise en œuvre
Each one of the 6 employees involved was responsible for a specific task. At the concert somebody collected names and addresses of the audience, so they could be contacted when the CD would be launched to buy it.