The development of a computer game with an environmental content
Période d'action
May-December 2013
Dons en nature
N.a.
Types de dons
Payment for performances of play
Types de donateurs
Students, teachers
Résumé
The Instituto Ambiente em Movimento (Environment in Movement Institute) has been established in 2009 by university students to promote environmental education. One of the means they use is a theatre play called 'From the Beginning to the End of the World', in which two characters, a primitive man and a youngster of our times, reflect on environmental issues. IAM developed a computer game also called 'From the Beginning to the End of the World', featuring the most important challenges that our species is facing at the beginning of this century. For the development of the computer game they raised funds by organising a series of theatre plays in public and private schools. The complete tour lasted about 3 months, with 1 month of pre-production.
Conseils et leçons apprises
IAM would do a number of things differently in relation to project management and marketing, perhaps allocating specific resources to the medium-term unfolding and sustainability of its actions. Moreover IAM is making its management style increasingly collaborative and has joined the Corais Platform, a public and open platform for general consultations, and sharing knowledge with any person who accesses this site.
Remarques Wilde Ganzen
In this innovative fundraising action the content of the campaign and the project in need of funding are closely interrelated. Perhaps that accounts for the success of this action, that will be repeated, increasing the range of products connected to socio-environmental services.
Détails
Brève description de l’organisation pour laquelle les ressources ont été mobilisées
The Instituto Ambiente em Movimento (Environment in Movement Institute) has been established in 2009 by university students to promote environmental education.
Brève description du projet ou du programme pour lequel les ressources ont été mobilisées
Funds for environmental education were raised by organising a series of theatre plays in public and private schools.
Objectifs
Fundraising to develop a computer game with an environmental content. The game, created by young people for young people, was distributed to schools in the public network free of charge.
Cibles donatrices
Children, teenagers, young people, students, teachers and educators.
Résultats
Coût/bénéfice
Monnaie nationale (R$
Euro
Montant total collecté
3,500
1,082
(-) Montant total investi
1,100
340
Montant net collecté
2,400
742
Commentaires sur les résultats
IAM reinforced its institutional links and expanded their relationships with public institutions with these actions. The digital game which was generated by the project became a product that was provided by IAM on several occasions and was the target of extensive internet searches by teachers, educators, young people and children. The game is available for free download on IAM's site, as well as major sites which store games and programmes. This generated an audience of more than 2.000 gamers. The game was subject to unsolicited journalistic articles in magazines and on blogs, generating spontaneous media attention.
Description des travaux préparatoires
Preparing the proposal, planning, gathering information on partners, joint meetings and pre-production.
Description de la mise en œuvre
Preliminary meetings were held to prepare the proposal, followed by confirming partnerships with institutions and schools during 5 working days.
Plans pour repéter l’activité
IAM plans to repeat the action, increasing the range of products connected to socio-environmental services.
