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Navigating Coronavirus (COVID-19) Pandemic for CSOs: Innovatively Fundraising Online

 

 

As we all try to navigate the coronavirus pandemic, every NGO, CBO or SHG is thinking how to emerge stronger thereafter. How do you continue fundraising if it is not business as usual around the world?

You may find this toolkit on crowdfunding useful during this time. Crowdfunding is simply the practice of fundraising for an organisation, project or cause through a large number of people online.

Crowdfunding might be a good way to find new forms of income for NGOs and CBOs. It can give you the chance to reach an extended audience, it reduces time, cost and the usual effort of fundraising. It attracts not only donors but could also lead to more volunteers. In many cases you’ll use a crowdfunding website that does a lot of work for you, has a new donor base for your organisation and uses different social media platforms to spread the word.

The advantage of crowdfunding is that you are able to reach potential funders collectively and present everything online, comprehensively instead of pursuing each donor individually.

It sounds good, doesn’t it? However, a crowdfunding campaign is not something that you can put up overnight. Every successful campaign requires planning, images, a good video and a well-thought out follow-up plan. To know whether crowdfunding could be something for your organisation, it might be good to first think about possible advantages and risks.

Examples of crowdfunding platforms include kickstarter.com, Indiegogo.com, causes.com and many more that you can find online.

More about this toolkit here> https://www.changethegameacademy.org/shortmodule/crowd-funding/