Tagline creation

Introduction

A tagline or slogan is a concise way to show the essence of your organisation. It is a good way to share  who you are and attract people to want to learn more.

Pourquoi

This toolkit is useful for an organisation that:

• needs a tagline to convey the essence of the value it provides in one or two concise sentences.
• needs a tagline for a specific important program.

La finalité

In six steps you will be assisted in creating a tagline. Here you’ll find a step-by-step guide, a tool and examples for creating a tagline.

Ce que vous obtenez

Know how:

• an overview of how to create a tagline step-by-step

Example:

• a brief for the designer

Tool:

• a survey to get an impression of the present image of the organisation