View — Change the Game Academy

Local fundraising example:
Hobby & arts camp for girl students

Main characteristics

Fundraising method
Fundraising with corporations

Rural/urban
Rural

Net fin result (€)
637

ROI
2.1

Time investment
One month

Chief guests initiating the event

Result of the sit and draw competition for children

Children receiving blankets

Organisation	Bahujan Hitay Trust, Kalyan
Type	NGO
Suitability	Slightly experienced
Country	India
Funding needed for	The education of poor students
Period of action	November 15, 2013
In-kind donations raised	No
Types of donations	Corporate donations
Types of donors	40 companies from Maharashtra Industrial Development Corporation (MIDC)

Summary

Bahujan Hitay Trust organised a camp for girls in Chincholi village including entertainment and games programme. The last day of the camp was celebrated as a welfare day and Maharashtra Industrial Development Corporation Ambernath Association donated a cash amount of Rs. 80,000/-. The children participating in the event have grown in confidence. BHT Kalyan created a local action team within the organisation. Relations with the community and companies were improved.

Tips and lessons learned

1. Enhanced effective communication to convince invitees through emails and brochures to ensure better participation in the event.
2. The process of organising fundraising activity like event planning in advance, using various convincing strategies for identifying and targetting specific companies for donations and sponsorships. Approaching corporates a month before the event via emails and sharing the organisation´s presentation in order to convince the donors.

Review by Wilde Ganzen Foundation

This is a good example of involving companies in a social cause, giving them the opportunity to establish a programme of Corporate Social Reponsibility. Inviting them to the final event of a Hobby & Arts Camp for girl students exposed them to the needs of these children, which led to a generous donation and the promise of future involvement. BHT Kalyan made sure that the newly established network continued to function, by calling the companies and providing them with quarterly newsletters.

Details

Objectives
Building a network
To sensitise the society towards a social cause
To create a partnership platform with other NGO´s
To raise funds for the education of poor students

Targeted donors
40 selected companies from MIDC (Maharashtra Industrial Development Corporation)
Corporate CSR and individual donors

Results

Cost/benefit	National currency (INR)	Euro
Total amount raised	80,000	944
(-) Total amount invested	26,000	307
Net amount raised	54,000	637

Accounting details
Costs:
Travel 7000
Printing material 6000
Promotional material 9000
Workshop Expenses 4000

Description of preparatory work
Printing brochures and newsletters and sending emails to invite the guests.
Meetings arranged with the brick kiln owners (the target beneficiary group) in order to convince them to participate in the event.
Seating and sound system arrangements.
Arranging blankets and umbrellas to be distributed among children.
Arrangement of costumes and stationery for the different activities to be performed at the event.

Description of implementation
Initiation of the event by guests present at the event.
Dance and cultural programme was conducted by the students.
Judo, karate and drawing competition was also conducted for the students.
Chief guests present some contribution for the upliftment of children.
Umbrellas and blankets were distributed among the children at the end of the event.

Follow up: Donor appreciation and acknowledgement
BHT Kalyan decided to call its partners by phone on a regular basis and also sent them their quarterly newsletters.

Plans to repeat the action
BHT Kalyan is now planning a cricket match for young girls.