Corporate donors

Why

Fundraising can be done with many types of donors. For many organisations individual donors are the key target group. But companies can also be an important source of income and support. To become successful at fundraising with companies you need to understand that different types of companies have different motives and options for giving. And know how to make the appropriate Ask.

What you get

Know how:

• what are the motives for giving for different types of companies
• what is Corporate Social Responsibility (CSR)

Tools:

• listing the needs of your organisation for which you can ask support from a company
• a step-by-step guide on how to approach companies
• how to organise yourself to raise funds effectively 

Certification:

• After finishing this module and passing a brief exam, you can download an accredited NCOI University of Applied Science (Netherlands) certificate for free.

What you can expect

In this module you learn that, just like individual donors, companies can be divided into different types who each have their own motives and options for giving. You will meet two imaginary potential donors and learn about their specific motives. Then the concept of Corporate Social Responsibility is explained and you learn how to choose which companies to approach and what to ask them.

Knowledge and Skills

At the end of this module you will have learned how to select the companies where your chances of success are highest and why. And what to ask them and how to do that.

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