Module 3: Individual donors

This module explains what fundraising is, and deals with the main elements of raising funds from individuals.

Why

Fundraising can be done among many types of donors, including individuals. To become a successful fundraiser, you need to understand the different types of individual donors and their motives for giving, select different techniques for approaching them, and organise your organisation effectively.

What you can expect

You will learn about the key characteristics of effective resource mobilisation; the importance of showing appreciation to donors and of acknowledging their contribution; different donor types and their motives for giving; and different fundraising techniques for approaching individual donors.

Knowledge and Skills

At the end of this module you know how to select those individual donors where your chances of success are highest. You also know how to determine which fundraising techniques are most suitable, and how to organise fundraising within your organisation.

What you get

Know how:

• what are the most common donor groups
• what are their motives for giving
• how to express appreciation to them
• what different fundraising techniques can be used

Tools:

• a donor appreciation test
• identifying potential individual donors
• determining the most suitable fundraising techniques to approach those donors with
• how to organise yourselve for raising funds effectively

Certification:

• after finishing this module and passing the exam, you can purchase an accredited University of Applied Science certificate for $30

Duration: 8 Hours

Progress: