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Indiaឧទាហរណ៍ការរៃអង្គាសថវិកាក្នុងមូលដ្ឋាន
Charity shopping weekend
ចំណុចលក្ខណៈសំខាន់ៗ
បច្ចេកទេសកៀរគរធនធាន | ទីក្រុង/ជនបទ | លទ្ធផលជាថវិការសុទ្ធសាធ (€) | ផលត្រឡប់ពីការវិនិយោគ | រយះពេលវិនិយោគ |
| អង្គភាព | Smile Foundation |
| គេហទំព័រ | http://www.smilefoundationindia.org/ |
| ប្រភេទអង្គការ | NGO |
| ភាពស័ក្តិសម | មានបទពិសោធន៍ច្រើន |
| ប្រទេស | ឥណ្ឌា |
| ត្រូវការថវិការដើម្បី | Smile on Wheels programme (mobile hospitals) |
| រយៈពេលនៃសកម្មភាព | Twice yearly, ongoing |
| កៀរគរធនធានដែលមិនមែនជាថវិការ | n.a. |
| ប្រភេទនៃធនធាន | Proceeds of sales |
| ក្រុមម្ចាស់ជំនួយ | Donors and corporates, working with Smile; general public |
សង្ខេប
Smile on Wheels is a national-level mobile hospital programme, catering to the underprivileged children and women. The programme takes well-equipped medical vans along with specialized doctors, nurses, medical staff, and medicines to the identified villages and slums in a systematic manner. The objective of the programme is to ensure improved health services reaching the door steps of people residing in unserved or underserved remote areas.In May 2013 Smile and a well-known brand in luxury goods organised a charity shopping weekend in benefit of this programme for the first time. Part of the sale proceeds were donated towards the Smile on Wheels programme. The action was repeated in November 2013 and has been renewed again in 2014. Similar sales have also been organised together with a luxury watch brand and apparel brand. By doing so, Smile entered into Cause Related Marketing through luxury brands, a market not yet explored by other organisations until now.គន្លឹះនិងមេរៀនដែលបានរៀន
1. Setting up meetings is a small challenge, but once this is done and the needs of both parties are understood properly, then the preparation becomes easy. Proper coordination with the corporate and with different departments/persons in your own organisation is required. It leads to better results, both in terms of starting a partnership and building of trust.
2. Think carefully about the best way to martket the event. It helps to ensure greater interest, which in turn leads to better fundraising to sustain your project.
3. Proper and timely reporting is essential if you want to renew the partnership the next year.
ត្រួតពិនិត្យដោយមូលនិធិ Wilde Ganzen
This innovative activity is especially suited for urban areas with a well-to-do public. If you work in different circumstances, you could still do an activity like this, with less luxurious goods. Think carefully what you can offer the shopkeeper to keep him/her interested enough to repeat the experience. Smile offered volunteering opportunities and visits to the project sites, which was very much appreciated.
ព័ត៌មានលម្អិត
គោលបំនង
1. Raising funds for the cause.
2. To spread awareness about the organisation.
3. To interest the corporate in other forms of cooperation, e.g. sponsorships, product auctions, etc.
ម្ចាស់ជំនួយគោលដៅ
E-mails, e-invites and SMSs were sent to existing and prospective donors (individual and corporates).
The corporate itself has been invited to various other events of Smile.
លទ្ធផល
| តម្លៃ/ចំណូល | រូបិយប័ណ្ណជាតិ (INR) | អឺរ៉ូ |
| សរុបចំនួនធនធានដែលកៀរគរបាន | 316,000 | 3,729 |
| (-) សរុបចំនួនធនធានដែលបានវិនិយោគ | 0 | 0 |
| សរុបចំនួនធនធានពិតដែលកៀរគរបាន (ចំណូល) | 316,000 | 3,729 |
មតិលទ្ធផល
There were no costs other than staff costs.
In May 2013 Smile raised Rs. 2,63,000/- (EUR 3.603) through this activity.
ការពណ៌នាអំពីការងារត្រៀម
1. Setting up of a meeting.
2. Developing a proposal along with the right kind of deliverables, which would benefit both Smile and the corporate.
3. Coordination with other departments/persons involved regarding the deliverables.
4. Showcasing the association with the corporate on Smile´s homepage prior to the activity, in order to spread awareness and increase interest for the event.
ការពិពណ៌នាអំពីការអនុវត្ត
1. After signing of a MOU (Memorandum of Understanding) to seal the partnership, work started on the deliverables.
2. An announcement of the association and the event was put on the website.
3. Other steps to ensure the presence of potential buyers were taken: e-mail messages, e-invites, SMSs.
4. Proper reporting was taken care of, to secure further support by the corporate.
