ភាសា 
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Indiaឧទាហរណ៍ការរៃអង្គាសថវិកាក្នុងមូលដ្ឋាន
Gala dinner and auction
ចំណុចលក្ខណៈសំខាន់ៗ
បច្ចេកទេសកៀរគរធនធាន | ទីក្រុង/ជនបទ | លទ្ធផលជាថវិការសុទ្ធសាធ (€) | ផលត្រឡប់ពីការវិនិយោគ | រយះពេលវិនិយោគ |
| អង្គភាព | Smile Foundation India |
| គេហទំព័រ | http://www.smilefoundationindia.org/ |
| ប្រភេទអង្គការ | NGO |
| ភាពស័ក្តិសម | មានបទពិសោធន៍ច្រើន |
| ប្រទេស | ឥណ្ឌា |
| ត្រូវការថវិការដើម្បី | Programme for girl children |
| រយៈពេលនៃសកម្មភាព | April 2014 |
| កៀរគរធនធានដែលមិនមែនជាថវិការ | Yes |
| ប្រភេទនៃធនធាន | Proceeds of auction, sponsorships |
| ក្រុមម្ចាស់ជំនួយ | HNI´s from Chennai |
សង្ខេប
On this occasion Smile co-operated with the Park Hyatt Hotel in Chennai. Together they organised a charity gala dinner, to which they invited the city´s HNI´s (High Net Individuals) for an evening of entertainment and fun to enable fundraising for Smile´s programme for girl children. The funds were raised by means of an auction. The auction catalogue mentioned a series of ´unique products and experiences´, donated by different luxury brands. For instance: Audi India donated a customized experience in their sports car.គន្លឹះនិងមេរៀនដែលបានរៀន
1. Try to keep to the planned schedule. In this case the construction of an art installation delayed proceedings by almost an hour, after which the pianist took until 9.45 PM to finish his performance. Then everybody left for dinner. Fortunately those really interested in the auction came back after dinner.
2. It is best to limit games and entertainment to 30 minutes. In that way you can finish the auction before going off to dinner.
3. Everyone is looking for a bargain. So don´t go for too expensive products and items.
4. Couture is mostly not a good idea as it is very personal and usually expensive.
5. Post media coverage could have been better and should have been more focussed.
ត្រួតពិនិត្យដោយមូលនិធិ Wilde Ganzen
This is a very good example of event fundraising, that did not only bring in money. The event also created a lot of visibility and led to opportunities for long-term associations with various of the participating brands, and also to new ideas for fundraising events with their co-operation.
Another strong point was that Smile sent thank-you cards to all the buyers and added them to their regional donor database.
ព័ត៌មានលម្អិត
គោលបំនង
1. As this was a pilot, a modest goal of INR 500.000 was set.
2. Visibility for brand partners and Smile.
ម្ចាស់ជំនួយគោលដៅ
Local HNI´s in Chennai.
លទ្ធផល
| តម្លៃ/ចំណូល | រូបិយប័ណ្ណជាតិ (INR) | អឺរ៉ូ |
| សរុបចំនួនធនធានដែលកៀរគរបាន | 839,000 | 9,984 |
| (-) សរុបចំនួនធនធានដែលបានវិនិយោគ | 84,420 | 1,005 |
| សរុបចំនួនធនធានពិតដែលកៀរគរបាន (ចំណូល) | 754,580 | 8,979 |
ព័ត៌មានលម្អិតអំពីគណនេយ្យ
Income from:
sponsorship Rs 400.000
art Rs 20.000
auction Rs 209.000
ការពណ៌នាអំពីការងារត្រៀម
1. Sourcing sponsors. Smile did a small survey of brands which were currently spending in the market through advertising in local events the last 6 months. Realtors emerged as the primary spenders/sponsors. So much of the efforts were directed at them.
2. Sourcing hospitality partner.
3. Sourcing collectibles for the auction.
4. Creatives for the evening.
5. Curating art for the event (minimal).
6. Planning the event flow.
7. Sourcing the right entertainment for the evening.
8. Research and collecting data for the right Master of Ceremonies/Auctioneer. It was important to get someone charming and fun to engage the audience.
9. Working on the guest list. Smile partnered with a brand called Arts Illustrated - a luxury arts magazine. Part of their deliverables for the evening was to ensure attendance of their clients/customers.
10. Networking at the right venues to form collaborations.
11. Collating information on all the auction items.
12. Collating audio visuals on all the auction items.
ការពិពណ៌នាអំពីការអនុវត្ត
1. Understanding motivations of each partner and aligning interests.
2. Lots of negotiations and dealings.
3. Implementing all the points mentioned in the ´preparation´ column.
សកម្មភាពជាបន្ត៖ ការទទួលស្គាល់និងការថ្លែងអំណរគុណម្ចាស់ជំនួយ
Smile sent thank-you cards to all the buyers and added them to their regional donor database.
ផែនការធ្វើសកម្មភាពដដែលឡើងវិញ
An event like this cannot easily be repeated, but could lead to new ideas for fundraising with the co-operation of the participating companies.
