Step 1: Establish Need

• Understand and discuss branding with leaders and team. What does it mean, why it is important, and what can be accomplished?
• Agree on who will lead the branding project, discuss how long it will take and what it will entail (which marketing products will be built).
• Make sure that throughout this process, the ‘Why’ of your organisation, the very reason you exist, gets a clear place in your messaging.

Watch this video to get a good idea of what branding is, and what it is not: