Step 1: Goal Setting

• Set a SMART (Specific, Measurable, Achievable, Relevant and Time-bound) goal for fundraising together with the leadership and/or fundraising team.
• Translate the goal into the number of hours it will take to raise the target and set an average number of hours expected of each pledge raiser.
• Note that while setting the organization target is necessary, the individual target should be set by each person who signs up for the campaign.
• Watch these two examples of pledge raising campaigns to get an idea of what pledge raising could mean for your organisation.