Step 1: Identify purpose

• Define how and for what the SWOT analysis will be used. This can be a simple analysis for a small project or intervention, or a more sophisticated analysis as part of a strategic planning exercise.
• Decide who will be involved in the process. A SWOT analysis is best conducted by a group of people with different perspectives and stakes in the organisation.
• Decide whether the SWOT analysis will be done as a group exercise or that team members will first be asked individually to fill in the analysis and then meet to discuss and compile the different points.
• Watch this short video to understand the goal of a SWOT and see how it can be used well for NGO-purposes.