Why
When you can convince existing donors to donate more, or to donate more frequently, you can increase the income of your organisation and make that income more secure.
What you get
Tools:
- Questionnaire to self assess your current donor relations activities
- Selecting the donor relations channels that are most appropriate for your organisation
- Donor relations plan and calendar
Certification:
- After finishing this module and passing a brief exam, you can download an accredited NCOI University of Applied Science (Netherlands) certificate for free.
What you can expect
This module will help you develop a donor relations plan and calendar that are suitable for your organisation.
Knowledge and Skills
At the end of this module you will know:
- The different steps in the donor relations cycle
- The importance of donor relations management
- The main reasons why donors give or stop giving
- Important aspects of reporting to donors
- Different ways on how to stay in touch with your donors
- What a donor database is and how it should be used
And you will have the skills to:
- Divide your donors into different groups
- Make the right mixture of donor communication channels and tools
- Develop a donor database and use it well