Module 3: Individual donors

This module deals with the main elements of raising funds from individuals.

Why

By understanding the different types of individual donors and their motives for giving, you can choose the right approach to connect them to your cause.

What you can expect

You will learn about different donor types, their motives for giving and different strategies to approach individual donors.

Knowledge and Skills

At the end of this module, you know how to select and approach those individual donors where your chances of success are highest.

What you get

Know how:

• what are the most common individual donor groups
• what are their motives for giving
• the donor appreciation cycle

Tools:

• identifying potential individual donors

Certification:

• After finishing this module and passing a brief exam, you can download an accredited NCOI University of Applied Science (Netherlands) for free.

Duration: 3 hours

Progress: