Module 8: Strong relations with your donors

This module teaches you how to stimulate existing donors to increase their contribution or to donate more frequently. The set of tools and techniques used to achieve this is called donor relations management.

Why

When you can convince existing donors to donate more, or to donate more frequently, you can increase the income of your organisation and make that income more secure.

What you can expect

This module will help you develop a donor relations plan and calendar that are suitable for your organisation.

Knowledge and Skills

At the end of this module you will know:

• The different steps in the donor relations cycle
• The importance of donor relations management
• The main reasons why donors give or stop giving
• Important aspects of reporting to donors
• Different ways on how to stay in touch with your donors
• What a donor database is and how it should be used

And you will have the skills to:

• Divide your donors into different groups
• Make the right mixture of donor communication channels and tools
• Develop a donor database and use it well

What you get

Tools:

• Questionnaire to self assess your current donor relations activities
• Selecting the donor relations channels that are most appropriate for your organisation
• Donor relations plan and calendar

Certification:

• After finishing this module and passing a brief exam, you can download an accredited NCOI University of Applied Science (Netherlands) certificate for free.

Duration: 4 hours

Progress: