}

Exemplo de mobilização de recursos locais:
HIV/AIDS awareness campaign

Características principais

Método de captação de recursos

Art sale/auction, exhition or competition
Special or annual day celebration

Rural/urbano

Rural and Urban

Resultado líquido final (€)

2,872

ROI

6.4

Tempo investido

20 days

Organização Arunodaya Trust
Tipo NGO
Adequação Slightly experienced
País India
Necessidade de arrecadação The education of underprivileged children
Período de ação December 1, 2010
Doações em espécie arrecadadas

No

Tipos de doações

Registration fees for participation in the competition

Tipos de doadores

Students and teachers

Resumo

On the occasion of World AIDS Day 2010 the Arunodaya Trust organised a big painting competition with HIV/AIDS as its theme. 300 colleges in Andhra Pradesh were approached, around 200 participated. Students from well-off backgrounds (a total of 400) paid a registration fee of Rs. 500/-. Students from underprivileged colleges participated for free. There were three prizes to be won. All students, 4.000 in total, were made aware of the work of the Arunodaya Trust for underprivileged children, deprived of education.

Dicas e lições aprendidas

1. Ways to approach and coordinate with different colleges and principals, and convincing them to allow participation of their students in the event. Invitations for all the schools and colleges were sent and the management provided their consent through telephonic discussion or email and were finally taken in to consideration. A total of 300 schools and colleges were approached; around 200 schools have given their consent.
2. Channeling the local resources of student community from privileged background for mobilisation of local funds.

Revisão de Wilde Ganzen Foundation

This is a good example of special day and theme-based fundraising combined with awareness creation for the cause of HIV/AIDS. Organising a painting competition and involvement of student from well-off as well as less privileged schools helps create awareness and better understanding.

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