}

Exemplo de mobilização de recursos locais:
Fashion show and crowdfunding

Características principais

Método de captação de recursos

Crowdfunding
Fashion show
Fundraising with corporations

Rural/urbano

Urban

Resultado líquido final (€)

1,435

ROI

7.0

Tempo investido

2 months

Organização CAMAPET - Cooperativa de Coleta Seletiva Processamento de Plástico e Proteção Ambiental
Site http://www.facebook.com/camapet
Tipo NGO
Adequação More experienced
País Brazil
Necessidade de arrecadação The work of CAMAPET
Período de ação September - November 2011
Doações em espécie arrecadadas

n.a.

Tipos de doações

Crowdfunding, individual donations

Tipos de doadores

Clients of LucrOn, anyone with access to the internet

Resumo

The action was a result of the partnership between CESE and the group purchasing website LucrOn. CAMAPET was the organisation that benefitted through online donations. LucrOn clients could donate up to R$ 5 and CESE would double this amount as part of the Action for Children programme. The campaign was launched with a fashion show, in which the garbage collectors modelled recycled jewelry produced by them. The event brought a lot of visibility and media attention, also because a famous artist proved to be willing to act as the campaign´s ambassador. He recorded a video message asking for donations, which was broadcasted at the event. For those with no access to the internet, there was an offline mobilisation, collecting small amounts of money one-by-one.

Dicas e lições aprendidas

Fundraising campaigns gain value and therefore tend to have better results, if you can link it to a celebrity.
The organisation must create ways to participate for the community where the project is based.
If the fundraising action is a campaign, there must be actions planned throughout the entire campaign to keep up the rhythm.
For events it is important to have volunteers and make partnerships, in order to reduce the final costs.

Revisão de Wilde Ganzen Foundation

This is a well-designed and very innovative campaign to give visibility to CAMAPET and at the same time encourage solidarity and donations, through an online campaign and an event, supported by a famous artist acting as ambassador.

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