Exemplo de mobilização de recursos locais: Seafood festival
Características principais
Método de captação de recursos
Festival / fair
Raffle
Rural/urbano
Rural
Resultado líquido final (€)
383
ROI
5.9
Tempo investido
45 days
Project activities with children to strengthen local culture
Project activities with children to strengthen local culture
Organização
Associacão dos Moradores da Tapera e Miringaba
Tipo
NGO
Adequação
Slightly experienced
País
Brazil
Necessidade de arrecadação
Activities to strengthen local culture
Período de ação
April 20 and April 27, 2013
Doações em espécie arrecadadas
Yes
Tipos de doações
In-kind donations
Tipos de doadores
The associates and their families, and the fishermen community in general
Resumo
The Associacão dos Moradores da Tapera e Miringaba (Residents Association of Tapera and Miringaba) organised two seafood festivals with raffles to raise funds for their work and improve their visibility within the community. The associates raised more than they expected and there was a huge gain in terms of visibility. Other organisations, both public and private, are now aware of the existence of the association. A welcome side effect is that, after this first joint campaign, the associates' participation in day-to-day activities has increased.
Dicas e lições aprendidas
The greatest challenge was to prove to the associates that it is possible to change the local reality by your own efforts. At first they were very reluctant, as they did not believe they could achieve so much, especially in terms of local fundraising. Now they have the firm intention to repeat the experience.
Revisão de Wilde Ganzen Foundation
This is an inspiring example for other associations that are reluctant to engage in fundraising. It proves that together you can make a creative and realistic plan that really works, which in turn will give a boost to the participation of the associates.
Detalhes
Objetivos
To raise funds for activities to strengthen local culture and build on processes of cultural recognition.
Doadores orientados
The associates and their families; the fishermen community in general.
Resultados
Custo/benefício
Moneda nacional (R$
Euro
Total arrecadado
1,226
448
(-) Total investido
178
65
Total líquido arrecadado
1,048
383
Descrição dos trabalhos preparatórios
The first step was a meeting with the community to brainstorm.
Tasks were given to different working groups, one for the seafood festival and one for the raffles.
Descrição da implementação
Some people were responsible for the collection of donations for the seafood festival. Most of what was needed was donated by the fishermen themselves.
For the raffles the group received donations in kind: a bunch of bananas, free-range hen and crabs.