Exemplo de mobilização de recursos locais:
Charity shopping weekend

Organização	Smile Foundation
Site	http://www.smilefoundationindia.org/
Tipo	NGO
Adequação	More experienced
País	India
Necessidade de arrecadação	Smile on Wheels programme (mobile hospitals)
Período de ação	Twice yearly, ongoing
Doações em espécie arrecadadas	n.a.
Tipos de doações	Proceeds of sales
Tipos de doadores	Donors and corporates, working with Smile; general public

Resumo

Smile on Wheels is a national-level mobile hospital programme, catering to the underprivileged children and women. The programme takes well-equipped medical vans along with specialized doctors, nurses, medical staff, and medicines to the identified villages and slums in a systematic manner. The objective of the programme is to ensure improved health services reaching the door steps of people residing in unserved or underserved remote areas.In May 2013 Smile and a well-known brand in luxury goods organised a charity shopping weekend in benefit of this programme for the first time. Part of the sale proceeds were donated towards the Smile on Wheels programme. The action was repeated in November 2013 and has been renewed again in 2014. Similar sales have also been organised together with a luxury watch brand and apparel brand. By doing so, Smile entered into Cause Related Marketing through luxury brands, a market not yet explored by other organisations until now.

Dicas e lições aprendidas

1. Setting up meetings is a small challenge, but once this is done and the needs of both parties are understood properly, then the preparation becomes easy. Proper coordination with the corporate and with different departments/persons in your own organisation is required. It leads to better results, both in terms of starting a partnership and building of trust.
2. Think carefully about the best way to martket the event. It helps to ensure greater interest, which in turn leads to better fundraising to sustain your project.
3. Proper and timely reporting is essential if you want to renew the partnership the next year.

Revisão de Wilde Ganzen Foundation

This innovative activity is especially suited for urban areas with a well-to-do public. If you work in different circumstances, you could still do an activity like this, with less luxurious goods. Think carefully what you can offer the shopkeeper to keep him/her interested enough to repeat the experience. Smile offered volunteering opportunities and visits to the project sites, which was very much appreciated.

Detalhes

Objetivos

1. Raising funds for the cause.
2. To spread awareness about the organisation.
3. To interest the corporate in other forms of cooperation, e.g. sponsorships, product auctions, etc.

Doadores orientados

E-mails, e-invites and SMSs were sent to existing and prospective donors (individual and corporates).
The corporate itself has been invited to various other events of Smile.

Resultados

Comentários dos resultados

There were no costs other than staff costs.
In May 2013 Smile raised Rs. 2,63,000/- (EUR 3.603) through this activity.

Descrição dos trabalhos preparatórios

1. Setting up of a meeting.
2. Developing a proposal along with the right kind of deliverables, which would benefit both Smile and the corporate.
3. Coordination with other departments/persons involved regarding the deliverables.
4. Showcasing the association with the corporate on Smile´s homepage prior to the activity, in order to spread awareness and increase interest for the event.

Descrição da implementação

1. After signing of a MOU (Memorandum of Understanding) to seal the partnership, work started on the deliverables.
2. An announcement of the association and the event was put on the website.
3. Other steps to ensure the presence of potential buyers were taken: e-mail messages, e-invites, SMSs.
4. Proper reporting was taken care of, to secure further support by the corporate.