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Próximo

Exemplo de arrecadação local:
Employee engagement

Características principais

Método de captação de recursos
Mobilização de recursos com empresas

Rural/urbano
Urbano

Resultado líquido final (€)
759

ROI
2.2

Tempo investido
Generally 2 weeks

Campaign with Air France-KLM and Chetan Bhagat
Air France-KLM employees acting as Santa for Smile Kids in 2013
Smile Kids write down their wishes for Air France-KLM Santas
OrganizaçãoSmile Foundation India
Sitehttp://www.smilefoundationindia.org/
TipoNGO
AdequaçãoLigeiramente experiente
PaísÍndia
Necessidade de arrecadaçãoSmile´s programmes for children
Período de açãoN.a.
Doações em espécie arrecadadasN.a.
Tipos de doaçõesCorporate and individual donations
Tipos de doadoresCorporates and their employees

Resumo

This initiative was designed to involve the employees of Air France-KLM over regular intervals with the initiatives of Smile Foundation. Smile has done more than 5 employee engagements with them so far and overall more than 400 employees of Air France–KLM have come forward to participate. This initiative leads to corporate donations and even encourages employees to donate individually.


Dicas e lições aprendidas

Learnings :
1, It is better to keep the number of activities limited, rather than organising a multi-activity event.
2. It should always be cost effective and easily doable.
Challenges :
1. Every corporate wants it in a different way , thus making the entire process complicated at times. Try to keep it very simple.

Revisão de Wilde Ganzen Foundation

As a local organisation you will probably not attract the attention of a company like Air France-KLM, but a local company might be interested to get involved in your activities, in line with their Corporate Social Responsibility. If you are thinking of starting an employee engagement programme, take Smile's advice and keep it simple. The activity should be easy to organise and cost effective. If you succeed, the company might decide to support you financially as well and perhaps some employees will do the same.

Detalhes

Objetivos
The employees learn more about Smile Foundation and its programmes, by actively participating in one of them.
A second objective is to raise funds for the programme.

Doadores orientados
In this case the employees of Air France-KLM.

Resultados

Custo/benefícioMoneda nacional (INR)Euro
Total arrecadado80,0001,104
(-) Total investido25,000345
Total líquido arrecadado55,000759

Descrição dos trabalhos preparatórios

Designing a campaign majorly focusing on UN days.

A detailed event plan of 2-3 hours of engagement activity is designed and vetted by the donor, post which the final plan is created.

All co-branded communication will be created post that and inventory for the event will be arranged.

Certificate of participation will be given to all employees who participate.

Sharing event report and thank you mail to all participating employees and the corporate.

Descrição da implementação

Mailers were created to encourage more employees to participate.

The buzz mailer is sent twice before the event day.

On the event day, the participants are briefed about the activities.

The venue for the event is decided, it can be at the corporate premises, Smile Foundation center or any third venue.

As a rule the activities are done in groups of 4-5 employees.

The beneficiaries of Smile Foundation will also be a part of these activities.

Certificates are handed over to all the participants post the event.

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