}

Exemplo de mobilização de recursos locais:
Computer game on environmental issues

Características principais

Método de captação de recursos

Fundraising with schools

Rural/urbano

Urban

Resultado líquido final (€)

742

ROI

2.2

Tempo investido

1 month

Organização Instituto Ambiente em Movimento
Site http://www.iam.net.br/
Tipo NGO
Adequação More experienced
País Brazil
Necessidade de arrecadação The development of a computer game with an environmental content
Período de ação May-December 2013
Doações em espécie arrecadadas

N.a.

Tipos de doações

Payment for performances of play

Tipos de doadores

Students, teachers

Resumo

The Instituto Ambiente em Movimento (Environment in Movement Institute) has been established in 2009 by university students to promote environmental education. One of the means they use is a theatre play called 'From the Beginning to the End of the World', in which two characters, a primitive man and a youngster of our times, reflect on environmental issues. IAM developed a computer game also called 'From the Beginning to the End of the World', featuring the most important challenges that our species is facing at the beginning of this century. For the development of the computer game they raised funds by organising a series of theatre plays in public and private schools. The complete tour lasted about 3 months, with 1 month of pre-production.

Dicas e lições aprendidas

IAM would do a number of things differently in relation to project management and marketing, perhaps allocating specific resources to the medium-term unfolding and sustainability of its actions. Moreover IAM is making its management style increasingly collaborative and has joined the Corais Platform, a public and open platform for general consultations, and sharing knowledge with any person who accesses this site.

Revisão de Wilde Ganzen Foundation

In this innovative fundraising action the content of the campaign and the project in need of funding are closely interrelated. Perhaps that accounts for the success of this action, that will be repeated, increasing the range of products connected to socio-environmental services.

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