How NGOs can use and benefit from Google Ads?
“In recent years the world of internet has come up with another new communication tool which is Online Advertisement. Online advertising has reached new levels, and if you are not using it, you are certainly losing out on big opportunities.
In this guide we talk about Google Ads.
Google Ads can be used to reach out to Local, National and International audience. Google Ads system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant.
In this guide you'll discover what Google Ads is and what you need to know to begin advertising on Google through the following sections:
1. Introduction to Google Ads
2. Why Use Google Ads?
3. How can Google Ads benefit NGOs?
4. How to use Google Ads?”
Review by Wilde Ganzen
This document is accessible only through the Premium membership of fundsforNGOs https://home.fundsforngospremium.com/ , which costs US$ 100 a year.
We can imagine that for many smaller NGOs and communities using Google Ads for fundraising seems very far-fetched. However, it may be worthwhile to know how Google Ads works, in order to make a good decision. This booklet provides good information, including a few examples of ads.
Please note: Wilde Ganzen does not accept any responsibility concerning your use of Google ads. If using it, take good care about managing the costs it entails.
Publisher/source/organization: fundsforNGOs LLC
Place and year of issue: New York NY 2019