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Branding

Introduction

Branding refers to the process of creating and maintaining an identity through an unique name, logo, colour, message etc. It is crucial to present an organisation, program or event in a consistent and recognisable manner to stakeholders and the general public.

Why

This toolkit is useful when an organisation:

  • needs a common ground for presenting the organisation to stakeholders in a professional and consistent manner.
  • wants to develop basic branding elements and communication tools for marketing purposes.
What you can expect

In eight steps this toolkit will guide you in creating or recreating the brand for your organisation. Here you’ll find a step-by-step guide, tools, examples and other resources for branding.

What you get  
Know how:
  • an overview of how to create a brand step-by-step
Example:
  • a simple brand guide
Tools:
  • a survey to get an impression of the overall image of your organisation
  • a template for briefing a designer
This toolkit is largely based on the learning materials of the Atma Network
The purchase of these materials was co-funded by Edukans.


Creative Commons License
Change the Game Academy e-learning courses Local Fundraising, Mobilising Support, toolkits, examples and resource center by Wilde Ganzen Foundation is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


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