Donor management refers to standardised processes and a structured system of maintaining relationships with current and prospective donors. The system will allow you to easily track the people who donate, to understand their giving patterns and to tailor your communication to their needs.
This toolkit is helpful when your organisation:
In eight steps we will support you to design a donor management system for your organisation. Here you’ll find a step-by-step overview, tools, examples and other resources for donor management.
Know how: