Social Media Strategy


Social media refers to online sites such as Facebook, Twitter, LinkedIn and YouTube where people, organisations, and businesses share and exchange information and interact with each other. It is increasingly becoming an effective marketing tool to reach out to a large audience.


This toolkit is useful when an organisation:

  • needs a free platform to reach out to a large audience.
  • needs a tool through which it can directly interact with various stakeholders and the larger audience.
  • is present on social media sites but has not been posting on a regular basis.
  • would like to have a strategy and a detailed plan on how to manage posts.

What you can expect

In eight steps this toolkit will assist you in creating a social media plan for your organisation. Here you’ll find a step-by-step guide, tools, examples and other resources for a social media plan. 

What you get

Know how: an overview of how to create a social media plan step-by-step.

Example: a Facebook guide.

Example: a guide for YouTube.

Example: a guide for optimisation of search engine. 

Tool: an assessment to investigate your use of social media.

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Change the Game Academy e-learning courses Local Fundraising, Mobilising Support, toolkits, examples and resource center by Wilde Ganzen Foundation is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.