Tagline creation


A tagline or slogan is a concise way to show the essence of your organisation. It is a good way to share  who you are and attract people to want to learn more.


This toolkit is useful for an organisation that:

  • needs a tagline to convey the essence of the value it provides in one or two concise sentences.
  • needs a tagline for a specific important program.
What you can expect

In six steps you will be assisted in creating a tagline. Here you’ll find a step-by-step guide, a tool and examples for creating a tagline.

What you get  
Know how:
  • an overview of how to create a tagline step-by-step
  • a brief for the designer
  • a survey to get an impression of the present image of the organisation 
This toolkit is largely based on the learning materials of the Atma Network
The purchase of these materials was co-funded by Edukans.

Creative Commons License
Change the Game Academy e-learning courses Local Fundraising, Mobilising Support, toolkits, examples and resource center by Wilde Ganzen Foundation is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.