A tagline or slogan is a concise way to show the essence of your organisation. It is a good way to share who you are and attract people to want to learn more.
This toolkit is useful for an organisation that:
- needs a tagline to convey the essence of the value it provides in one or two concise sentences.
- needs a tagline for a specific important program.
What you can expect
In six steps you will be assisted in creating a tagline. Here you’ll find a step-by-step guide, a tool and examples for creating a tagline.
What you get
- an overview of how to create a tagline step-by-step
- a survey to get an impression of the present image of the organisation