Tagline creation


A tagline or slogan is a concise way to show the essence of your organisation. It is a good way to share  who you are and attract people to want to learn more.


This toolkit is useful for an organisation that:

  • needs a tagline to convey the essence of the value it provides in one or two concise sentences.
  • needs a tagline for a specific important program.

What you can expect

In six steps you will be assisted in creating a tagline. Here you’ll find a step-by-step guide, a tool and examples for creating a tagline.

What you get

Know how:

  • an overview of how to create a tagline step-by-step
  • a brief for the designer
  • a survey to get an impression of the present image of the organisation 

Creative Commons License
Change the Game Academy e-learning courses Local Fundraising, Mobilising Support, toolkits, examples and resource center by Wilde Ganzen Foundation is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.