To survive as a CBO or social business you must be able to define your unique selling point: what makes you different from every other initiative? Therefore it is important to do market research. What are initiatives in your working-area, that could compete with your idea? And why is it successful or not?
In order to check out the environment, there are different external factors that you can take into account:1. Key trends: what do you see in society that can influence your project?
A market analysis can help you to identify trends in the market that you can anticipate on. Following you will find a download that enables you to map key trends & market trends related to your project.