Step 1: Establish Need
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- Discuss the need to define/review the vision and mission with the organisation’s leaders and key staff members. It is best if several people from different teams work together, both to enhance support and to include several perspectives.
- Explain the importance of having a clear and concise vision and mission statement that is easy to explain to people both in- and outside the organisation.
Watch this 14 minute lecture of the University of Ghana in which the purpose of mission statements, and the difference between mission and vision statements is explained:
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