Want to be a Game Changer?
Learn to mobilise local funds and support for your organisation with free on-demand
courses and toolkits.
Drive the change you want to see!
What People Say
“Today your success in fundraising no longer depends on your budget and size, but rather on your creativity and how well you use digital media and free knowledge tools such as Change the Game Academy”
“We have been sitting on wealth. This training has opened our eyes to the many opportunities available to us”
– PS. Joseph Enyoby, Amuria Foundation, Uganda
“The training on Local Fundraising was a blessing to me. By following it, I acquired skills that have a real impact on the lives of the people in the community”
– Sarah Anyika, Dhamira Moja, Kenya
“The local fundraising training was practical, challenging and educative. It broadened my mind and totally changed my attitudes and beliefs which used to be focused on international donors rather than local ones”
– Sr. Medrine Musundi, Cardinal Vaughan Hope Centre, Kenya
Free Courses
- Available in English, Spanish, French and Portuguese
- Learn 24/7 – on-demand – at your own pace
- Accredited A level coursework
- Learn to successfully raise funds and diversify your organisation’s income
- Learn to mobilise support from your local government and other stakeholders
- Access free expert knowledge, local examples, and useful toolkits
- After each module you have the option to buy a certificate accredited by NCOI University of Applied Science (Netherlands)
Local Fundraising Course
1 Basics of local fundraising
You learn
- Key reasons to diversify your income and raise funds locally
- Quick scan to map your organisation’s financial situation
Duration: 30 minutes
2. Fundraising Techniques
Explains what fundraising is and deals with the main fundraising techniques
You learn
- How to determine which fundraising techniques are most suitable
- How to organise fundraising within your organisation
Tools you get
- Determine the most suitable fundraising techniques to approach donors
- How to organise yourself to raise funds effectively
Duration: 4 hours
3. Individual Donors
You learn how to
- Identify potential individual donors and their giving motives
- Determine suitable fundraising techniques to approach them
- Understand the donor appreciation cycle
Duration: 4 hours
4. Corporate Donors
You learn
- The motives for giving for different types of companies
- About Corporate Social Responsibility (CSR) and different corporate giving motives
- To identify for which of your needs you can ask corporate support
- To organise yourself to raise funds effectively
Tools you get
A step-by-step guide on how to approach companies
Duration: 2 hours
5. Fundraising plan for a project
You learn to
- Write a project fundraising plan and budget, using a format and detailed instructions
- Analyse which project elements appeal to which type of donor
- Choose appropriate fundraising techniques for each donor group
Duration: 8 hours
6. Action plan for a local fundraising event
You learn
- To develop a step-by-step action plan for your local fundraising event
- With checklists and templates for planning, budgeting, publicity, event programming, evaluation and thank you’s
Duration: 6 hours
7. Effective fundraising communications
You learn
- The importance of show, tell and listen
- What an elevator pitch and case for support are
- How to use these techniques to communicate in an engaging way
- How to make convincing presentations
Tools you get
- Case for support creator
- Organisational leaflet creator
- Elevator pitch creator
Duration: 8 hours
8. Strong relations with your donors
A stronger, more loyal donor and supporter base makes your organization more sustainable and legitimate. Inspire your existing donors to become more emotionally connected and more financially involved.
You learn
- About the donor cycle and why managing the relation with your donors is important
- Why donors give or stop giving and how to stay in touch and report back to them
- To assess current donor activities and develop your own donor relations plan
- What a donor database is and how to develop and use it
Duration: 8 hours
9. Develop and improve your website
You learn
- The basics how to design and use a website
- Assess your need for a website
- 8 questions a website builder can ask you
- 5 key things to remember when you develop content
- Do’s and don’ts on the use of website images and visuals
Duration: 4 hours
10. Effective documentation
Effective documentation is important for fundraising campaigns, grant applications and communicating with donors and the public.
You learn
- The principles of good documentation collection, storage and dissemination
- To take stock of types of documentation you have and need to have
Tools you get
- A tool to categorise your electronical information files
- A manual to describe your present documentation status and what you want to improve on
- Templates to describe who is responsible for documentation management and to define a privacy/confidentiality policy
Duration: 4 hours
11. Proposal Writing
A proposal is a clear outline of an implementation plan for a project. It is an important instrument in securing external funding and partnerships. This module deals with applying for grants as well as managing the grant responsibly.
You learn
- Step by step you will learn how to write a proposal and manage grants: from identifying potential donors, grant research, connecting with donors, presenting your organisation, understanding requirements, project design, proposal writing, grant management, reporting to grant closure
Tools you get
- Checklist for proposal completeness
- Checklist for responsibilities in grant management
- Resources from Grantspace and CIVICUS
Duration: 2 hours
12. Advanced techniques for local fundraising
Many civil society organisations (CSOs) rely heavily on donor funding. This can make your organisation vulnerable, because the donor might decide to stop your funding at any time. This module will help CSOs to explore innovative financial models: consultancy services, asset building, membership fees, social enterprise, microcredit, subsidiary profit-making enterprises, incubation, private sector funding, social and green bonds, crowdfunding and fiscal sponsorship.
You learn
- about consultancy services, asset building, membership fees, social enterprise, microcredit, subsidiary profit-making enterprises, incubation, private sector funding, social and green bonds, crowdfunding and fiscal sponsorship.
Tools you get
- Videos
- Quizzes
- Next stepts to fund alternative funding models
Duration: 4 hours
Mobilising Support Course
1. Basics of mobilising support
You learn
- Key reasons to initiate mobilising support actions
- To reflect if these approaches are or could become part of your organisation’s activites
- To distinguish the different ways how to mobilise support for social change
Tools you get
- Quick scan of the capacity you have to start with mobilising support.
- Cycle of successive steps for planning and conducting a mobilising support initiative
Duration: 1 hour
This e-course has been co-funded by the Dutch Ministry of Foreign Affairs, through the Civic Engagement Alliance.
2. Understand the situation and the obstacles
You learn
- To analyse and identify the core problem to be addressed
- How to formulate the mobilising support issue
- Decide on the solution that you wish to promote
Tools you get
- Mind map/rich picture tool
- Problem and solution tree
Duration: 3 hours
This e-course has been co-funded by the Dutch Ministry of Foreign Affairs, through the Civic Engagement Alliance.
3. Context analysis
You learn how to
- Analyse the different aspects of the context, including your own organization
- Take your beneficiaries’ dreams and wishes into account
- Distinguish between allies and opponents and base your activities on this
- Find out whether you should focus on pressuring for compliance of existing rules or decisions, or to push for new policy
Tools you get
- Several analysis tools including PESTLE, SWOT, 5-C Test and IOM-model
- Allies and opponents matrix
- Participation ladder on beneficiaries’ involvement
Duration: 7 hours
This e-course has been co-funded by the Dutch Ministry of Foreign Affairs, through the Civic Engagement Alliance.
4. Plan your mobilising support initiative
You learn
- How to use your analysis for designing a feasible mobilizing support plan
- To formulate the objectives.
- To make clear strategic choices on activities and budget
- To formulate indicators to monitor change during and after your initiative
By the end of this course you will have drafted a complete mobilising support activity plan.
Tools you get
- Template for a mobilising support plan
- Template for monitoring change
- Template to create a budget
Duration: 6 – 8 hours
This e-course has been co-funded by the Dutch Ministry of Foreign Affairs, through the Civic Engagement Alliance.
5. Strategic Communication skills
In this module you will learn how to communicate your mobilising support message in a strategic way. We will zoom in on positioning, profiling your audience and active listening. Afterwards, you can choose to follow the course on practical communication skills, to directly apply your learnings.
Tools you get
- The audience profiling matrix
- The IRAC tool for finding legal arguments
Duration: 3 hours
This e-course has been co-funded by the Dutch Ministry of Foreign Affairs, through the Civic Engagement Alliance.
6. Practical Communication skills
When you have formulated a mobilising support plan, skills such as presenting, negotiating and writing are needed to be successful in communicating your message.
You learn
- How to communicate your mobilising support message better
- Zoom in on practical skills such as writing, presenting and negotiating
Tools you get
- Instructions on how to interview special groups
- Ingredients for a complaint letter
- Template to prepare a presentation
- Checklist for a lobby visit
Duration: 3 hours
This e-course has been co-funded by the Dutch Ministry of Foreign Affairs, through the Civic Engagement Alliance.
7. Evaluation
You learn
- An overview of different forms of evaluation and how to apply them
- When to use your evaluation for accountability or for learning
- How to write an evaluation report
- How to translate lessons learned into learning plans and free publicity
- To promote mobilising support and to overcome resistance to change
Tools you get
- An 8-step plan for writing your own evaluation
- Organisational Capacity Assessment (endline) to assess your progress
Duration: 5 hours
This e-course has been co-funded by the Dutch Ministry of Foreign Affairs, through the Civic Engagement Alliance.
8. Gender
You learn
- How power relations are shaped in lobby contexts
- How gender roles and stereotypes influence daily lie and lobby contexts
- How to negotiate power relations in your work and lobby activities
- How to respectfully work with others from different backgrounds in different (political) contexts
Tools you get
- The Game of Life tool to understand how power dynamics influence your chances in life
- Reviewing tool to assess the gender neutrality of your lobby plan
This e-course has been co-funded by the Dutch Ministry of Foreign Affairs, through the Civic Engagement Alliance.
9. Social Accountability (Advanced)
You learn
- The what and why of social accountability
- Public policy making and engaging citizens – how does it work?
- Understanding the actors & factors of social accountability
Tools you get
- Participatory planning
- Inclusive budgeting
- Budget tracking
- Social auditing
This e-course has been co-funded by the Dutch Ministry of Foreign Affairs, through the Civic Engagement Alliance.
Change the Game Academy
The problem – Currently, many parts of our world face political instability, climate crisis and a diminishing civic voice. Foreign funding is drying up. Communities need and deserve access to essential know-how to shape their own future. That is why a group of social change organisations from the global South and North decided to change the ‘rules’ of the ‘development game’ to #ShiftThePower.
Our solution – Every community has resources available that they can pool together to drive the change they want to see. Change the Game Academy was created by Wilde Ganzen Foundation (Netherlands), CESE (Brazil), Kenya Community Development Foundation (Kenya) and Smile Foundation (India) to offer changemakers access to essential skills they need to mobilise local funding and support. We’ve created a community of Game Changers joining, from as many as 61 countries – and counting – through dynamic live courses in 12 countries and for free online.
Join us, learn and share!