Step 2: Define the Problem You Want to Solve

Start with your mission, not the technology. What challenge could AI help solve? For example:

• reducing time spent on administrative tasks
• optimize content for search engines to increase organic visibility
• predicting donor behavior based on past contributions
• Generating first drafs of grant proposals
• Analyse campaign performance and adjust strategies in real-time

Be specific. A clear problem statement (e.g., “We want to reduce volunteer no-shows by predicting scheduling conflicts”) leads to better tool selection and implementation.

Look for patterns in your work that involve repeated decisions, data entry, or high volumes of information—these are ripe for AI.